Businesses in Australia and the world over are increasingly adopting the Internet and the World Wide Web (WWW) as mediums of trade to carry out online transactions. The Internet and the WWW are essential for E-commerce as they allow businesses to reach new suppliers and customers enabling the firm to expand its market (Singh, 2002). This chapter gives a detailed account of the background of the study exploring E-commerce in Australia, the challenges, and opportunities experienced by businesses that use the internet to carry out business transactions.
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