Contemporary Issues in Travel and Tourism Sector : Report
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Added on 2020-01-16
Contemporary Issues in Travel and Tourism Sector : Report
Added on 2020-01-16
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Contemporary IssuesinTravel and Tourism
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analysis of issues currently driving changes in the travel and tourism sector.....................11.2 Analysis of different current issues using appropriate methods and resources....................2TASK 2............................................................................................................................................4TASK 3..........................................................................................................................................103.1 Analysis of ways to respond to change by International Airlines Group...........................103.2 Strategies development for selected businesses to respond to change................................113.3 Justification for strategy selection.......................................................................................12TASK 4..........................................................................................................................................134.1 Analysis of impacts of issues and trends that drive change in the travel and tourism sector...................................................................................................................................................134.2 Likely consequences of businesses failing to respond to market changes..........................14CONCLUSION..............................................................................................................................15REFERENCES..............................................................................................................................16
INTRODUCTION Tourism is a industry which is a combination of many other individual industries toprovide better services and offers to its customers. The term tourism involves travelling forpleasure, business, etc. It not only includes travelling but also includes accommodation, touring,and entertaining activities for the customer (Moutinho, ed., 2011). It also combines other sectorsto provide maximum satisfaction and memorable experience to their tourist. It can be in thelocal vicinity of the country or outside the country depending upon the choice of destination andpurchasing power of the customer. The aviation industry is directly related with travel and tourism sector as it providestravel facility to the customers. The aviation industry is a main part of the industry along with theother means of transport such as cruise, railway, etc. and other features of the service includeaccommodation and tours in destinations (Evans, Stonehouse and Campbell, 2012). A majorairline company, International Airlines Group formed by British Airways and Iberia in 2011. It isa UK based company with the rank of sixth largest airline in the world. The aviation company isfacing challenges in the current situation which can only be resolved by forming properstrategies. In the report, challenges faced by the travel and tourism companies and techniques toidentify as well as to respond to them are explored. The tourism companies in UK are prone toimpacts of the changes in the aviation sector and they need to develop strategies accordingly.TASK 11.1 Analysis of issues currently driving changes in the travel and tourism sectorTravel and tourism is a fast growing industry and is a major source of revenue in manycountries. . UK is considered as a main attraction for tourists around the world. Tourism is amajor element in country which contributes heavily in the economy and cultural development. Itregisters a large number of tourists every year. The local government has put efforts indeveloping tourism places and preserving heritage of the country (Wachowiak, ed., 2016).People travel in this country because of various reasons such as business, education, leisure etc.There are some major tourist destination cities in the country which contribute a large portion ofrevenue. The main factors driving change in this sector are:Technological development: It has major impact on travel and tourism of a country. Itsimulates communication and connectivity between various countries which provides moreoptions to people to explore while choosing a tourist destination. Technology creates awareness1
among tourist about the new and old destinations for the tourism and provides various ways totravel and stay in the place (Spenceley, 2012). It also helps the countries to promote tourism andincrease the revenue. UK is considered as one of the most visited country for tourism as well asbusiness purpose due to various technological changes such as mobile technology, socialnetworks, online operations, etc. These changes have affected the search process and sources forreceiving information which adds to the various ways to approach the potential customers forthe company.Security: The need for security has increased in all places over the world due to frequentterrorist attacks (Connell, 2013). It reduces preferences for such destiantion to be selected bytourists. The main concern for tourist is that the place should be safe for themselves and theirfamilies. The attacks in UK targeting the tourism places such as London, Birmingham,Manchester, etc. in past many years have made people more concerned for their safety beforetravelling to any of its cities..New markets: The emergence of new markets in UK has triggered more investments inthe country resulting in more people travelling to the country for the business purposes. Theincrease in business prospects in a country attracts more investors and companies leading toeconomical and infrastructural development of the place (Dickinson, Lumsdon and Robbins,2011).Increased air fares: The increase in air fares as a passenger duty and tax in UK hascaused decrease in the number of tourists. number of. The increase of 10 percent in the rates canlead to cancellation of travel plans reducing the revenue as compared to previous years.Education: As the world is becoming more connected, people are getting more awareabout education and qualifications. This enables them to travel to other countries to obtain bettereducation and degrees. It creates a diverse environment for the students and develops the socioculture. UK receives a large student base from foreign regarding various degrees in colleges.Infrastructural development: The development of the infrastructural facilities of a country alsoleads to increase in the economy and tourism activities. It creates better lifestyle andopportunities for the people (Pritchard, Morgan and Ateljevic, 2011).2
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