Challenges in Telecommunication Industries

Added on - 23 Feb 2020

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Running head:CHALLENGES FACED BY TELECOMMUNICATION COMPANYChallenges Faced by Telecommunication Company(Telstra, Australia)Name of the StudentName of the UniversityAuthor Note
1CHALLENGES FACED BY TELECOMMUNICATION COMPANYTable of ContentsIntroduction......................................................................................................................................3Project Findings...............................................................................................................................3Political Factors...........................................................................................................................3Economic Factors........................................................................................................................3Social Factors...............................................................................................................................4Technological Factors..................................................................................................................4Market Factors.............................................................................................................................5Challenges Faced by Telstra for its Sustainability..........................................................................5Prices are not Increasing as per the Demand...............................................................................6Convergence Rules......................................................................................................................7The NBN is Accelerating the Shift..............................................................................................7Brand............................................................................................................................................8Cyber Crime.................................................................................................................................9Developed Solution for the Raised Challenges...............................................................................9Prices are not increasing as per the Demand...............................................................................9Convergence Rules....................................................................................................................10Competitive Market...................................................................................................................11Cyber Security...........................................................................................................................12Conclusion.....................................................................................................................................12References:....................................................................................................................................12
2CHALLENGES FACED BY TELECOMMUNICATION COMPANYIntroductionNowadays Telecommunication industries are facing many challenges in building theirbusiness in Australia (Walden, 2012). Telstra is the chosen organization to make this topicclearer and emphasis on the challenges faced by the organization. As the time passing,population is increasing, and the technology is getting advanced day by day and InformationTechnology has become the integral part of every individual nowadays in this new world oftechnology (Adekunle Suraj & Bontis, 2012). The challenges that telecommunication industry ofAustralia are facing cannot be eliminated completely but it can be minimized to extent level, forwhich solution and recommendation has been introduced in this report.TelstraTelstra Corporation Ltd. is one of the largest telecommunications and Media Companyestablished in Australia. It was the first company to introduce Australia with the mobile networksin Australia. It operates and builds telecommunications networks and makes business bymarketing mobile voice calls, pay television, internet access and many other services. It offers afull range of the telecommunication services and giving a big competition to the marketers in thesame field (Telstra, 2017). These services cover a large area of product and services that can beprovided by a telecommunication industry. Telstra is the largest and incumbent fixed-line serviceprovider in Australia including PSTN, business and home phone and products. Telstra have alsoowned the majority public phones and take the responsibility to maintain it in all over theAustralia (Telstra, 2017). It is the Australia’s largest operator of 3G UMTS and GSM mobilenetworks in the Australia.
3CHALLENGES FACED BY TELECOMMUNICATION COMPANYProject FindingsFollowing are the brief categories in which challenges faced by Telstra can be categorized:1.Political factors2.Economic factors3.Social factors4.Technological factors5.Market factorsPolitical FactorsThe government and telecommunication companies both have different opinions on howto telecommunication can be handled and run. Nowadays internet has become the integral part ofthe lives of individuals, thus government should acknowledge internet and Wi-Fi as basic rightfor the citizens. It is the need of the time that both government and telecommunication companytreats internet and data in same manner (Castells, 2013). There is war raging between thegovernment and the civilians of Australia about the net neutrality, net neutrality would preventthe service providers from throttling data speeds and internet speeds.Economic FactorsRates of interest, taxes and inflation of Australia are affecting the telecommunicationindustries including Telstra, as the price per plan are affected by such expenses, which will inturn affect the customers. With the increase in the population, more telecommunication resourcesare needed to be implemented; it costs the population living in rural areas (Aksoy et al., 2013).Technological advancement and customers are the min sustainability reason for Telstra, thus it iscreating web pages, using digital marketing campaigns and advertising the brand on the internetto reach the customers of the Australia. Wide spreading of telecommunication services andtechnologies leading to establish more industries, this is resulting in economic development by
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