Challenges of Buying Flowers Online

Running head: CHALLENGES OF BUYING FLOWERS ON INTERNET
CHALLENGES OF BUYING FLOWERS ON INTERNET
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CHALLENGES OF BUYING FLOWERS ON INTERNET
Introduction
Flowers are the much needed for the occasions like birthdays, anniversaries, valentine’s
day, mother’s day , marriages etc. The business of selling flowers via internet is a new trend with
the sheer advancement of technology and to increase the sales in the flower industry through
online sources. The challenges that are coming on this way is the seasonal demand of flowers,
seasonal price ranges, adequate amount of marketing, proper supply chains, proper preservatives
and cold storages (Agababa 2016). In the pages ahead there would be descriptive note on
comparison between purchasing flower over internet and over telephone or go personally to
purchase it. Challenges faced using internet for purchasing flowers and ways to overcome it.
Analysis of the floral arrangement websites and its user friendliness for the online customers. My
personal choices and preferences of online flower delivery website. My opinion regarding the
future of online flower delivery and it’s marketing (Zilko, Hoebee and Edwards 2017). My
personal reflection on if I would be the local florist how would I approach the online resource for
my business and my judgements about good and bad website for online selling and also how to
encroach upon the existing and new customers on my website.
Comparison between purchasing flowers online and from shops
Buying flowers have more than one option in modern days. Now, people want to have
everything in their proximity. Purchasing flowers online via internet is another innovative ways
of shopping people prefer these days (McCallum et al. 2015). Both the ways has its respective
merits and demerits. Shopping of flowers online leaves less personal options to grab it and does
not allow to pay much heed to our choices. Besides, the limited collection, the flower
arrangements and bouquets necessarily may not be as fresh and enliven as one would get in the
local flower shops. In terms of cost ordering flowers from online may charge hefty as because

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CHALLENGES OF BUYING FLOWERS ON INTERNET
the flowers include the charges of shipping that can be either from local shops or far away from
the customer’s locality. The online flowers and bouquets are often stuck while getting delivered
as the speedy delivery of flowers have more chances to arrive with its freshness otherwise
majorly it would be withered and somewhat stale which does not meet the customer’s demands
and also the catalogs of flowers the online delivery companies shows to their customers. In this
context, often the customers sent the dis satisfied feedback to the company or websites that
before ordering the merchandise chosen b the customer was something different and that was
actually promised to the customer, but it is often seen that after its delivery the customer has to
face the consequences of improper selection of the merchandise (Holajogi 2017). This is one of
the most important criteria that customers count upon. The online flower delivery companies
have to be depended on the distribution channels like suppliers to delivery persons to reach out
the product in the hands of customer that often creates communication barrier between the
customer and the company. Besides this the freshness is always questionable as it is waiting in
the stock unless it is been ordered. Whereas in the case of local florist shops the fresh bouquets
are kept, customer selects and purchase directly which make it easy and a fast process of selling
flowers. The client can select roses to customize their bouquet depending on personalized
occasions that s an added advantage of local shops (Singh, Kumar and Verma 2017). No delivery
charges, going to market locally to buy flowers and no added cost is incurred rather than the
price of the flowers itself. Generally it is available fresh and new as fresh flowers are brought
everyday by the dealers and they need not store for after purchase. No such dependability issues
involve in buying from local florists.
Difficulties using internet and Solutions