Champagne Bar Business Plan

Read the comprehensive business plan for Tom and Gerry Restaurants and Bar Ltd., a Champagne Bar that aims to provide a secure and enjoyable environment for customers. Learn about their products, target market, marketing strategy, and financial forecasts.

Champagne Bar business plan
Tom and Gerry Restaurants and Bar Ltd.
www.tag.ind.org
Customer first is our motto
CIN M27100JH1907PLC000160
Submitted by
Student’s Name:
Date:
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Table of Contents
Section One......................................................................................................................................3
Section Two......................................................................................................................................4
Section Three...................................................................................................................................5
Section Four.....................................................................................................................................6
Section Five......................................................................................................................................7
Section Six........................................................................................................................................8
Section Seven...................................................................................................................................9
Section Eight...................................................................................................................................11
Section Nine...................................................................................................................................12
Conclusion......................................................................................................................................13
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Section One
Business Overview
1.1 Business summary:
The Tom and Gerry Restaurants and Bar Limited is intended to be set up to make available the
various liquor items like beers and liquors, beverages, red wines, champagnes, food service and non-
alcoholic beverages to the people spread across India by ensuring a very conducive environment to
its potential customers by keeping in mind their socialising and networking requirements together
with the free from violence factor. It is presently being operated in 30 states and Union territories of
India with the average capacity to accommodate 150 people per time (Abdullah & Said, 2017).
With a view to attracting the high number of customers we always treat them with the good music
by making the provision of the Karaoke, Jazz etc by playing them as background music to create an
ambience to cherish them.
It is owned and managed by Mr. Tom and His wife Gerry who have already managed several bars
and night clubs for last 25 years before starting their own business.
We are hoping to become the talk of the town very soon by putting the plan in place of making our
Bars and restaurants lively 24 hours a day and 7 days in a week with the adequate amount of
security with a view to attracting the both types of customers that is the celebrity and the non-
celebrity one.
We understand the value for the money of our customers, hence are committed to make available
only the Branded Liquor items mostly manufactured in the United states of America and other
countries like France and Italy by meeting both the Health and safety standards as has been
prescribed by the Regulatory authority.
1.2 Business aims
Our goal is to provide a much secured and conducive environment to our customers by making their
everyday a day of celebration by offering them an opportunity to choose from a wide range of wine
and champagne brands to ensure a higher profit for our business in the long term for its long-term
survival and sound financial health.
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Section Two
Products and services
3.1 Describe the core product we are going to sell:
Tom and Gerry restaurants and bars Limited goes all the way to make available the Champagnes and
assorted wines of various brands. Some of the products to be mostly served by our business are
Champagnes, distilled spirit, beers and liquors, Non-alcoholic beverages etc.
3.2 Explain your business’s product USP
The USP of our product is that we are only serving the Branded liquors in our Bars and restaurants
and most of these products are imported from the countries like United states of America, France
and Italy. It contributes towards the creation of a high reputation in the minds of our existing and
potential customers (Norberg, 2018).
3.3 Describe any other product/service you are going to be selling:
The other major products to be made available to our customers are offering wine tasting for
patrons, preparing and serving food for immediate consumption, Non-alcoholic beverages and
tobacco.
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Section Three
The market
4.1 Describe your typical customer:
Our primary customers consist of both the celebrity and the non-celebrity guests like corporate
executives, film actors and actresses, politicians, Taxi drivers, Sports Men and women, Tourists,
Government officials and the students etc (Kusolpalalert, 2018).
4.2 Where are your customers based?
Our distributors are based on local, National and International level. But It is primarily our national
level customers who are our main target. It is because at local and national level various customers
are trusting on the Branded liquor items, hence we have decided to choose our customers who are
basically those high-level income group category people seeking to spend their leisure at the most
enjoyable way (Wendt, 2018).
4.3Explain the Branding that you have chosen and how it prompts your customers to buy your
product/service
To create a strong brand image in the minds of our customers for our product we have appointed
the great Indian Cricket team captain Virat Kohli as our Brand Ambassador. Not only this but as a
tools of sales promotion strategy for advertising our product, we are engaging various celebrity
actors along with international level sportsman like Cries Gayle.
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Section Four
Market research
We have conducted several market survey and feasibility studies resulting into the fact that in near
future we are going to have a huge customer base on a regular basis.
The major target market as indicated through our survey says that our grand style of opening a bar
for all can easily attract the youngsters who often want to organise such parties. The same shall also
create a big customer base from various film celebrities and people from the corporate world.
At the same time Taxi and bus drivers are also going to be a major target market for our products
(YUAN, 2018).
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Section Five
Competitor analysis
Due to the stiff competitive market position in the wine and Bar industry we have decided to hire a
group of best business developers to handle the process of our sales and marketing to withstand
such pressure imposed by our competitors. As most of our restaurants and Bars are located at the
centre of most of the states in which we are currently operating, hence we can expect large group of
customers visiting our bars and restaurants .At the same time we have kept in mind to provide the
large parking area to our customers so that we can accommodate maximum number of customers at
a certain point of time (Webster, 2017).
Secondly, we are offering better remuneration packages in comparison to our competitors in the
market due to which we could form a strong and much dedicated workforce who are contributed
wholeheartedly in the fast growth of our business to gain a competitive advantage over the market
(YUAN, 2018).
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Section Six
Marketing strategy
Our marketing strategy is based on 4 P’s model that is product, price, promotion and place.
Our liquor products are unique as all of these are manufactured by the branded group of
international manufacturers that has created a strong place in the minds of our customers.
This is the reason that the price to be charged in this case may easily be kept as much higher as
possible so to ensure a high Net profit margin as the customers won’t hesitate to pay the higher
price for the same (Johan, 2018).
For promoting our products, we are using the various effective techniques like social media
marketing, e-mail marketing, video marketing and search engine marketing etc (Vieira, et al., 2017).
We are promoting our products through the launch of our own website along with posting the
videos on the YouTube platform too.
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Section Seven
Operations and logistics
8.1 Premises:
68 Duke ST, Mayfair, London, W1K6JU
1,466 SQ FT
135,000 pea/ 11,250 p.m.
8.2 Equipment
If being bought
Item required Already
owned?
New or
second hand?
Purchased
from
Price
Chairs No New M/s Deepak
Furnitures
Rs.250000
Tables No New M/s Pathak
furniture
Limited
R. 100000
Air
conditioner
No New M/S Pratik
Industries
Limited
R. 500000
Total Rs.850000
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8.3 Transport:
Arranging the vehicle to be taken on hire for picking up and dropping the special guests
8.4 Legal requirements:
Getting the license to operate the restaurant and Bar Business
Obtaining the GST Registration (Yadao, 2018)
8.5 Insurance requirements:
Workers Compensation Policy
Commercial Property Insurance
General Liability Coverage
8.6 Management and staff:
Chief Manager
Bar Manager
Bartender
Accountant and cashier
Disc jockey
Table attendants
Cleaners
Security Officers
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Section Eight
Costs and pricing strategy
service name Champagne and liquor bottles
A Number of units in calculation 500000 units
B
Product/service components
Raw material, Labour and other overheads
C Total product/service cost 4500000000
D Cost per unit 9000
E Price per unit 12000
F Profit margin (£) 3000
G Profit margin (%) 40%
H Mark up (%) 30%
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Section Nine
Financial forecasts
10.1 Sales and costs forecast
Mont
h
1 2 3 4 5 6 7 8 9 10 11 12 Tota
l
Sales
foreca
st
A Cham
pagne
150
000
00
225
000
00
375
000
00
410
000
00
460
000
00
525
000
00
580
000
00
675
000
00
716
000
00
825
000
000
900
000
00
925
000
00
100
000
000
Costs
foreca
st
C Produ
ct/
servic
e
120
000
00
180
000
00
290
000
00
375
000
00
412
000
00
480
000
00
502
000
00
550
000
00
625
000
00
775
000
00
820
000
000
865
000
00
910
000
00
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10.4 Costs table
Cost item What is included and how you worked it out Total cost per unit
Material 5000
Labour 3000
overheads 1000
Conclusion
From the above it is quite clear that our marketing plan is basically focussed on our mostly delivered
product Champagne and the food delivery and consumption services which has a high potential to
provide us a tremendous revenue growth in near future provided the resource constraint in terms of
funding requirements are resolved at the earliest possible time.
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References
Abdullah, W. & Said, R., 2017. Religious, Educational Background and Corporate Crime Tolerance by
Accounting Professionals. State-of-the-Art Theories and Empirical Evidence, 3(1), pp. 129-149.
Johan, S., 2018. The Relationship Between Economic Value Added, Market Value Added And Return
On Cost Of Capital In Measuring Corporate Performance. Jurnal Manajemen Bisnis dan
Kewirausahaan, 3(1), pp. 121-134.
Kusolpalalert, A., 2018. The relationships of financial assets in financial markets during recovery
period and financial crisis. AU Journal of Management, 11(1).
Norberg, P., 2018. Bankers Bashing Back: Amoral CSR Justifications. Journal of Business Ethics,
147(2), pp. 401-418.
Vieira, R., O’Dwyer, B. & Schneider, R., 2017. Aligning Strategy and Performance Management
Systems. SAGE Journals, 30(1), pp. 23-48.
Webster, T., 2017. Successful Ethical Decision-Making Practices from the Professional Accountants'
Perspective. ProQuest Dissertations Publishing, 3(1), pp. 142-156.
Wendt, K., 2018. Positive Impact Investing: A Sustainable Bridge between Strategy, Innovation,
Change and Learning. first ed. Switzerland: Springer.
Yadao, J., 2018. Forensic accountants and big data.
YUAN, T., 2018. The Prospect for RMB Becoming One of the Two Center Currencies of the Dual-
Center Global Financial System. The Dual-Center Global Financial System, Issue 1, pp. 83-91.
.
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