The Image Customers have of your Business

More importantly, it is likely that the people in this age bracket because of the fact that they are working professionals would have the money to opt for the suits (Matulich and Martin 2015). Moreover, the product will position itself as one of the most premier brands and for this the brand through the use of the premium pricing policy will ensure the fact that they are delivering the best quality products to the customers.A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers.