Marketing Strategies of CHANEL - Assignment

Added on - 21 Feb 2021

  • 12

    Pages

  • 3207

    Words

  • 6

    Views

  • 0

    Downloads

Trusted by +2 million users,
1000+ happy students everyday
Showing pages 1 to 4 of 12 pages
CHANEL
Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Mission, Vision and Objectives..............................................................................................3Situation Analysis...................................................................................................................3Marketing Strategies...............................................................................................................5Marketing Mix decision.........................................................................................................6The engagement and impact of stakeholders on marketing activities...................................8The role of marketing creating value for customer................................................................9CONCLUSION..............................................................................................................................10REFERENCE.................................................................................................................................11
INTRODUCTIONChanel is France based private company.The company operate their business activities infashion industry. The company was founded in 1909 by Gabrielle bonheur “Coco” Chanel. Theheadquarters of the company are in Paris, France and London, United Kingdom (Lovelock andPatterson, 2015). Chanel has more than 310 locations worldwide. There are more than 20,000employees in the company and the company has generated 11 billion US$ in 2018. This reportwill discuss the mission, vision and objectives of the company This report will also consider theMarket strategies and the Marketing decisions of the company and the situations analysis.Furthermore, the report will highlight the Stakeholder engagement and their impact of marketingactivities. Lastly the report will highlight the roles of marketing in creating value customers.MAIN BODYMission, Vision and ObjectivesMission:To become the ultimate luxurious fashion brand.Vision:To open 20 more stores across Asia and America(Lovelock and Patterson, 2015).Objectives:To increase the market-share of the company up-to 3 percentagesTo decrease the employee turnover ratio of the company by 10 percentage minimum.To increase the customer satisfaction level up to 15 percentage till 2020.Situation Analysis
Pestle Analysis:Political factors: The company has major business operation in countries like United Kingdom,France, Denmark, United State and many more. These countries are politically stable and thecorruption rate is very low which helps the companyEconomic factor: As the major operations of the Chanel are in the developed countries, theeconomics of these country are stable and the purchasing power of the customers arecomparatively higher than the other countries. The Economic factor also has positive impact onthe company(Chaffey and Ellis-Chadwick, 2019).Social factors: The social factor includes trends, customers buying, reputation of the companyand many more. Chanel has positive influence of social factor because the company is well-known in the society for the trendy products as well as bring regular innovation is the fashionindustry. The reputation of being trendy in the market attracts lot of customer towards the brand.Technological factors: The factor that are in technological factor are technological innovation,copy rights, technology maturity etc. Chanel spends a lot of money in research and developmentin the market which helps company to bring innovation in the business operations to reduce thecost of the product. Moreover, Chanel also have online as well as social media presence. Chanelalways stay updated with their technological factors.Legal factor: The legal factor involves consumer rights and laws, health and safety act labour lawand many more. The impact of Legal factor is negative on Chanel. The company is practicingtheir business activities in many countries. The different law structure of the countries forces the
desklib-logo
You’re reading a preview
Preview Documents

To View Complete Document

Click the button to download
Subscribe to our plans

Download This Document