Change Management

CHANGE MANAGEMENT
ORGANISATIONAL LEARNING AND
CHANGE – 959449

CHANGE MANAGEMENT
Table of ContentsIntroduction.......................................................................................................................3
Company Background..................................................................................................................3
Case Background..........................................................................................................................3
Internal and External Analysis............................................................................................4
External factors............................................................................................................................4
Internal Factors............................................................................................................................4
Change Management Theories..........................................................................................5
Change Strategy for ABC Healthcare..................................................................................6
Recommendations of Suitable Strategies...........................................................................7
Resources Required for the Change Program.....................................................................9
Conclusion.......................................................................................................................10
Bibliography....................................................................................................................11

CHANGE MANAGEMENT
Introduction
Company Background
ABC Healthcare Pvt. Ltd. is one of the leading healthcare service providers in Australia. The
company was started in 1987 by a group of doctors who had a vision of offering the best
healthcare services to the people of Melbourne. They performed exceptionally well in the
beginning of their timeline, which increased the demand for their services and also lead to its
expansion over a number of other Australian cities. As of today, ABC Healthcare has 5
healthcare centres that are offering 24*7 healthcare services to its patients. The company has
a workforce of around 290 specialised doctors and over 2,400 nursing staff members.
Case Background
The spread of globalisation has increased the level of competition amongst business firms.
Changes in internal and external business environment are taking place on a daily basis and
are making it imperative for business organisations to introduce changes in their operations
and processes (Campbell, 2008). ABC Healthcare has recently been facing a tough
competition from its rival firms that have adopted modern technology and have also
introduced a great number of changes in the operations and processes.
One of the major changes that has had an impact on the healthcare industry is the
implementation of ERP business suites to cater better to the needs of the patients. ERP
business suites have not only made it easier for the management to manage the patients
easily, but has also enabled the doctors of healthcare centres to create, share and access
patient information with an ease. On the contrary, ABC Healthcare Pvt. Ltd. is still operating
according to the traditional pen and paper method. Even though the healthcare centre has
become extremely popular for its quality services, its slow operations have started acting as a
problem. As a result, the management of the healthcare centre has decided to introduce a
change in the form of an ERP business suite, which would be aimed at increasing the overall
efficiency of the workplace.
In this report, we will discuss the change being planned at ABC Healthcare in detail along
with some of the change management theories that will help the company in implemented the

CHANGE MANAGEMENT
desired change. The report also discusses the internal and external factors that are forcing the
organisation to change.
Internal and External Analysis
Business organizations experience a number of internal and external factors that force them
to implement changes in the workplace. An analysis of the internal and external factors that
are forcing ABC Healthcare to implement certain changes in the workplace are discussed
below:
External factors
External factors are the factors that are beyond the control of an organisation and can have an
impact on an entire industry.
Market Competition
The modern business world is categorized by high levels of competitions. ABC Healthcare is
experiencing tough competition from its competitors as they have already adopted modern
technology to offer higher quality services to their patients (Googlesir, 2018).
Technology
Technology is changing at a rapid pace and there has been a number of technical inventions
that have affecting the healthcare industry. ERP business suites and cloud counting have
become a way of managing the operations of a healthcare centre (Spacey, 2018).
Social changes
With the spread of globalisation, the entire world has experienced a surge in their income
levels and purchasing power. With an increase in the standard of living of the people, they
have also started demanding quality healthcare services where they are properly informed
about their medical condition, medications, treatment, etc. (Gimmon & Benjamin, 2014)
Internal Factors
Internal factors are those factors that are related to an organisation and are in its direct
control. The internal factors creating an urgency for change for ABC Healthcare are
discussed below: