Change Management Analysis: Kotter's Model and Force-Field Analysis

CHANGE MANAGEMENT
ANALYSIS

Introduction
Change management is considered to
be a systematic approach that helps
the organizations to deal with
transformation or transition of the
goals, technologies and processes of
the organization. The major purpose of
change management is based on the
proper implementation of strategies
that have the ability to adapt to the
changes that take place in the external
environment (Al-Ali et al. 2017).

Discussion of Kotter’s Change
Management
John Kotter was a professor of Harvard Business
School and also a renowned change based expert.
The model was introduced by Kotter based on the
eight steps that can lead to the proper development
of research in order to analyse the change process.
The eight different steps that are a part of Kotter’s
change management process include, creating the
sense of urgency, forming the powerful of guiding
coalitions, development of a strategy and a vision,
communicating the vision, removing the obstacles
and providing employee empowerment, developing
the short term based wins, consolidating the gains
and the also strengthening the change by
anchoring the changes in culture of the
organization (Bakari, Hunjra and Niazi 2017).