Change Management | Assignment-1
Added on 2022-09-06
5 Pages967 Words16 Views
Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University
Author Note
Change Management
Name of the Student
Name of the University
Author Note
CHANGE MANAGEMENT1
Question 3:
Four scale of change models fit the change made by David Jones
According to Dunphy & Stace of change, a more comprehensive approach to change
management in organization as well as consultancy is highly required which significantly
requires a scope for transformation as well as instrumentalism. As per the case study of David
Jones, it can be mentioned that David Jones have gone through a corporate transformation
of four scale of change model. The implemented change includes the establishment of Omni
channel -business in which the newly appointed CEO presented the idea of establishing six
new stores and a wide online platform (Ishitani 2016). The business experienced a massive
change after Zahra took over the operation in 2010.
It was certain that the business environment was being dynamic in nature in which
customers’ needs and market demands are rapidly changing and emergence of online sales
seemed to be lucrative opportunity for the retailers. Thereby, the organisation had to discard
its existing model and innovate the traditional model with expansion and market oriented
products. In order to implement the corporate transformation, Paul Zahra leveraged the
space crunch by keeping the products that customers need. This means that offline stores are
stacked with demand based products such as fashion and beauty products while cutting out
children ware. In addition to this, the transformation of David Jones also included the
retention of longstanding commitment with the local suppliers so that some products are
exclusively manufactured for David Jones. The cost of offline operation including six new
different outlets are backed by reducing the cost of supplies (Aylor 2015). This means that
the long-term commitment with the suppliers enabled the organisation to provide materials at
fixed price. In order to enhance customer experience in the offline market, the organisation
has developed personal shopper program. On the contrary, to establish the online platform, it
Question 3:
Four scale of change models fit the change made by David Jones
According to Dunphy & Stace of change, a more comprehensive approach to change
management in organization as well as consultancy is highly required which significantly
requires a scope for transformation as well as instrumentalism. As per the case study of David
Jones, it can be mentioned that David Jones have gone through a corporate transformation
of four scale of change model. The implemented change includes the establishment of Omni
channel -business in which the newly appointed CEO presented the idea of establishing six
new stores and a wide online platform (Ishitani 2016). The business experienced a massive
change after Zahra took over the operation in 2010.
It was certain that the business environment was being dynamic in nature in which
customers’ needs and market demands are rapidly changing and emergence of online sales
seemed to be lucrative opportunity for the retailers. Thereby, the organisation had to discard
its existing model and innovate the traditional model with expansion and market oriented
products. In order to implement the corporate transformation, Paul Zahra leveraged the
space crunch by keeping the products that customers need. This means that offline stores are
stacked with demand based products such as fashion and beauty products while cutting out
children ware. In addition to this, the transformation of David Jones also included the
retention of longstanding commitment with the local suppliers so that some products are
exclusively manufactured for David Jones. The cost of offline operation including six new
different outlets are backed by reducing the cost of supplies (Aylor 2015). This means that
the long-term commitment with the suppliers enabled the organisation to provide materials at
fixed price. In order to enhance customer experience in the offline market, the organisation
has developed personal shopper program. On the contrary, to establish the online platform, it
End of preview
Want to access all the pages? Upload your documents or become a member.