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CHANGE MANAGEMENT
Contents
1. Introduction.......................................................................................................................2
2. External Issues..................................................................................................................2
2.1. Low Profitability in tourism Industry.....................................................................2
2.2. Environmental Change.............................................................................................2
3. Internal Issues...................................................................................................................3
3.1. Ethical issue.................................................................................................................3
3.2. Leadership issue..........................................................................................................3
4. Jack Ma’s Philosophy and Issues of Ngai Tahu.............................................................3
5. Proposed Change..............................................................................................................5
6. Challenges during Change...............................................................................................5
7. Four Theories of Change Management..........................................................................6
7.1. Lewis Curtin Theory....................................................................................................6
7.2. Kotler’s Theory of Change..........................................................................................7
7.3. Nudge Theory of Change............................................................................................8
7.4. Bridges Model of Transition.......................................................................................8
Ending, Loosing and Letting Go:.......................................................................................9
Neutral Zone.......................................................................................................................9
New Beginning...................................................................................................................9
8. Scenario for Ngai Tahu Tourism.....................................................................................9
9. References........................................................................................................................10

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Change Management Assignment Analysis

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