logo

Organizational Change Management Assignment | Virgin Airlines Report

19 Pages4117 Words349 Views
   

Added on  2020-05-16

Organizational Change Management Assignment | Virgin Airlines Report

   Added on 2020-05-16

ShareRelated Documents
Running head: CHANGE MANAGEMENT CHANGE MANAGEMENTName of the studentName of the university Author note
Organizational Change Management Assignment | Virgin Airlines Report_1
1CHANGE MANAGEMENTExecutive summary The changes that are considered by the organizations are based on the preferences and the needsof the people availing the products or the services. It is a customer oriented approach of theorganizations while on the other hand it helps in maintaining the sustenance of the organizationsin the markets. The report aims at understanding the changes that are being undertaken by thecompany, Virgin Airlines, in order to sustain in the competitive markets and enhance the scopesof its expansion. Proper planning and the management of the change, which is enumerated as apart of the report, will be helping in the proper determination of the changes that are beingplanned by the organization to improve their market share.
Organizational Change Management Assignment | Virgin Airlines Report_2
2CHANGE MANAGEMENTTable of Contents1. Introduction to the organization...................................................................................................32. Issues faced by the organization..................................................................................................33. Need for change management.....................................................................................................54. Scope, effects and impacts of the change....................................................................................55. Change management plan............................................................................................................86. Conclusion.................................................................................................................................15References......................................................................................................................................17
Organizational Change Management Assignment | Virgin Airlines Report_3
3CHANGE MANAGEMENT1. Introduction to the organizationChange management has been a trend in the companies for maintaining their respectivesustenance in the markets. Proper understandings of the requirements of the clients and themodifications that are required to be brought in the structure of the organizations have helped theorganizations in making their progression in the markets.The concerned company for this report, Virgin airlines Australia, has undertakenconsiderable changes based on the requirements of the people. It has helped in understanding theobjective of the organization in order to sustain in the markets. The company is aimed atproviding low-cost travelling experience to the people. This strategy of the company has helpedin the quick development in the markets. Market evaluation that are considered by the companieshave helped them in understanding the trends in the market and thereby determine the differentchanges that is required to be undertaken by the organizations for perfecting their sustenance inthe markets. On the other hand, the objective of every company is to retain the brand name in themarkets and thereby retain the loyalty of the customers. It helps in improving the situation of theorganization in the markets. The report aims at discussing the various factors that made change mandatory for theorganization. It also helps in understanding the elements of the change and the extent to whichthe change will be helping the organization in maintaining its sustenance in the markets. 2. Issues faced by the organizationThe basic need of the change by Virgin Airlines Australia is based on the opportunitiesof the company’s growth in the international markets and the necessity of the organization to
Organizational Change Management Assignment | Virgin Airlines Report_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Report | the Strategic Management
|11
|2194
|37

Change Management Report for Fast Track Couriers Pty Ltd
|15
|2527
|392

Management: MBA's Goals and Contributions to Social Change
|7
|1930
|74

Technological Evolution of Companies: Innovations and Change Management
|12
|2836
|310

Report on Strategic Facilities Management
|12
|2703
|88

Sustainability in Business: Issues, Capitals, and Approaches
|8
|1649
|265