Change Management at the Project Level -

Running head: MANAGEMENT
Project 1: Planning and the SWOT Analysis
(Name of the student)
BMGT 364 (section number)
(Name of the instructor)
Author Note:

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MANAGEMENT
Table of Contents
Introduction................................................................................................................................3
SWOT Table..............................................................................................................................3
SWOT Analysis.........................................................................................................................4
Goals and Objectives..................................................................................................................5
Strategic Goal 1......................................................................................................................5
Strategic Goal 2......................................................................................................................5
Strategic Goal 3......................................................................................................................6
Conclusion..................................................................................................................................6
References and Bibliography.....................................................................................................7

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MANAGEMENT
Introduction
The Caribbean islands of North Atlantic Ocean is quite famous to tourists across the
globe. The natural atmosphere and the great landscape of these islands attracts more than 25
million visitors all around the year. The large number of visitors thus acts as the main source
of economy and has a large percentage share of the GDP of this island countries. This
particular report however, does not deal in the economic aspects of this region but has dealt
with the strategic decisions that will be taken by the management of Silver Airways in the
recent future to gain a stronghold in the aviation market. The ordering of new ATR planes
can open up a door of opportunities that can be beneficial for the company. On one side
Silver Airways can have a direct link to the North-eastern part of the United States while
Seaborne Airlines its subsidiary can use the present network and introduce seaborne flights to
the different islands of the Caribbean countries. These business exchange can be a source of
great business opportunity and will surely be one of the additional initiatives to boost the
growing tourism sector in these part of the world. The report has thus presented a SWOT
Analysis of the current condition of the airline companies and has also identified the different
kinds of the goals of the company. A total of three different strategic goals has been
identified and described here. The conclusion has figured out an overall description of the
report which has made it more compact and transparent in nature.
SWOT Table
STRENGTHS OPPORTUNITIES
 Being the first commercial airline of
Florida, the company enjoys the most
number of routes especially to the
Caribbean and Bahamas islands.
 The maintenance of a steady and healthy
 An expansion in the base of the customers is
a major opportunity for Silver Airways to
gain success
 The buying of 20 ATR-42-600 and ability to
upgrade to larger series of ATR-72-600 is