Change Management Briefing Report Template

Change Management Briefing Report Template
Introduction
Provide an overview of the current situation facing Samson Industries including:
Analysis of the company’s organizational objectives and identification of strategic changes
needs.
Samson media, which is a publisher of several upmarket fashion magazines, has strong link with
numerous high-profile fashion houses. However, of late Samson Media has lost a considerable
number of readership in the past two years. This can be attributed to the competition that it has been
facing from the upcoming fashion magazines. The second issue that the company is facing the shift
from print media to digital media. As there has been a decline in the readership, there has also
emerged the plummeting of the profits by a margin of 20 per cent. This has further led to the decrease
in the price share. To recover from this loss faced by the company, a new CEO named Amir Johnson
has been appointed for the post who has years of experience in the media. Some of the strategies
devised by the company are enacting a transformational change of the company that would convert
the magazine (print) to the digital medium and aiming for cost efficiency through shifting the head
office to the main office. These strategies look promising for the company to recover from the losses
faced due to the competition posed by the webzines.Increase return on capital employed to 8% within 2 yearsEnact a transformational change of the company that will convert all magazines to a
digital format only.Close the printing and distribution site.Achieve cost efficiencies through relocating the head office to a smaller office.Restructure head office staff through moving to a smaller core of permanent staff and
more contract staff.
It is intended that the new digital magazines will have the following features:Focus on health and beauty, fashion and celebrity gossip.Some free content but full access available only on a subscription basis.Additional features available to subscribers such as video clips, podcasts and discussion
a. A review of the current human resources policies and procedures and practices at Samson Media
against strategic objectives and report on required changes.
The current human resource policy and procedure include recruitment, induction, and selection policy
and procedure. This is considered an ad-hoc performance review process that takes place as the
issue ensues. There is no professional development or formal process of training needs analysis. In
Samson Media, the selection decisions are made based on merits with the aim of avoiding
discrimination and employee termination is handled with sensitivity and fairness.
External environment analysis

Provide an analysis of the external environment relevant to Samson Media and its objectives,
including events/trends that impact on strategic objectives, including trends in magazine publishing,
as well as trends in on-line magazine readership.
Your analysis should reflect a PESTLE analysis approach, reviewing political, economic, social,
technology, legal and environmental factors.
The external environment analysis of Samson Media reveals that due to the expansion of the digital
medium which is considered as revolutionary there have emerged several issues that needs to be
considered. There may emerge several lawsuits due to the copyright of content.
Political: Service tax on development and supply of content for use in advertising
purpose (advertising cost increases)
Sales of space for advertisement in print media left out of the ambit of service tax.
Service tax increased from 10% to 12%. Sale of space or time for advertisement service,
excluding that in print media and that by broadcasting agency, brought under the service tax
net.
The publishers at Samson Media to be cautious regarding the quality and the type of content
that will be published in the webzine. This is relevant considering the strategic objective of
Samson Media to close its distribution channels and sites and completely shift its base to
online distribution in the form of webzines
Economic: Australia's mixed market economy is a prosperous, Western market economy
where the GDP is high and the rate of poverty is low.
The economy in Australia is generally expected to grow around 2.75 per cent, according to
several of Australia's chief economists.
There is increasing pressure from the rise of sell in books. It has been found that the profit on
e-books is negligible. However, the digital magazines have a wide market and are creating
attractive environment for the advertisers.
Australian economic growth accelerated sharply in early 2018, helped by solid contributions
across all parts of the economy.
According to the ABS, real GDP jumped by 1% during the quarter, the largest increase since
late 2011.
Social: Social factors influence peoples choices, and samson media needs to understand
these changes as this will impact subscription behavior. Consumer attitude is very
important social factor.
New publishing strategies produce the community forums that would enable the readers to
form a community and engage with the contents of the webzine. The audience these days
has better access to the media distribution much like the publishers. However, threat
networking can lead to bad reviews.

Technology: it is technology that has enable in the revolution of webzines and at the same
time led to stiff competition for Samson media’s print magazines.
On the environmental front, shifting to a digital medium is good as it saves trees that are used
in the production of paper for the print magazines.
Legal: There is also the threat of piracy
Sources of information on change management and best practice approaches
Outline the sources of information you identified about best practice change management strategies,
as well as an overview of best practice change management strategies.
Summarize each source of information and briefly outline how it has assisted in identifying
major change requirements and opportunities.
Sources of information are also highlighted above. According to the staff survey and information on
recruitment policies, practices and procedures, and the strategic objectives and external analysis, it
has been found that there are different areas such as features, content, subscriptions and additional
features has to be changed in samson media.
Furthermore, the strategic objectives have to be achieved by implementing the plans to relocate and
restructuring the staff.
It has been found that although there have been efforts from the management to aim for open
communication there is reluctance among the employees to share their true opinions. Some staff feel
that the department is not completely honest. There is also a belief among the staff that despite
change, the management will work according to their discretion. The management needs to adopt the
transformational organizational change through transformational leadership
The thrust would be to create a workforce that becomes important for the organization and the
members of the organization feel motivated. The termination policy of the company reveals that the
company will terminate employment on grounds of employment, retrenchment, bad performance or
serious misconduct.
In the recruitment policy, nowhere it was mentioned that the salary structure and incentives would be
discussed with the employees which is quite important. The sources of information about the best
practice change has been derived from the recruitment policy and procedures, staff sorbet and
termination policy.
All these sources have been useful in understanding the current problem in the company and
the kind of changes to be appropriated based on the views of staff and company guidelines.
Risks/barrier to change and strategies
Identify potential risks/barriers to change and strategies to address these using the risk assessment
template. Demonstrate your problem-solving skills, as well as innovation skills to identify risks/barriers
to change, as well as to identify relevant and innovative strategies to deal with risks/barriers to
change.
Complete the risk assessment template provided to you to record risks and solutions.

Barrier Likeliho
od Impact Conseque
nce
Risk
Level
Risk
Ranki
ng
Risk
Mitigati
on
Team
adaptati
on
0.16-
0.30 Low
Minor
financial
loss. Short
time scale
to recover
both
financially
and
politically.
minor 7
Follow
the
planning
with the
manager
0.46-
0.70 High
Organisatio
n can
recover
from all
dimensions
of impact
in six
months.
serious
Follow
the
planning
with the
manager
Custome
r
adaptati
on
0.16-
0.30 Low
Organisatio
n can
recover
from all
dimensions
of impact
in one
month.
Minor 6
Follow
the
planning
with the
manager
Cost of
the
service
with
high
price
0.01-
0.15
Insignific
ant
Minuscle
loss low 2
Follow
the
planning
with the
manager
Team
adaptati
on
0.71-
0.99 Extreme
Organisatio
n will need
a minimum
of six
months to
one year
time frame
to recover
from all
dimensions
of impact.
Catastrop
hic 27
Follow
the
planning
with the
manager
Custome
r
adaptati
on
0.31-
0.45
low Insignifican
t loss.
Budget can
be
low 1 Follow
the
planning
with the

recovered
through
simple
tactics.
manager
Delays
in
delivery
of
outsourc
ed
products
and
services
0.01-
0.15
Insignific
ant
Organisatio
n can
easily and
quickly
manoeuvre
from all
dimensions
of impact.
Minor 8
Follow
the
planning
with the
manager
Delays
in
delivery
of
outsourc
ed
products
and
services
0.31-
0.45 low
Insignifican
t loss.
Budget can
be
recovered
through
simple
tactics.
low 3
Follow
the
planning
with the
manager
Major change requirements
Identify and document major operational change requirements based on the scenario information and
your research and analysis to date.
The major operational change in Samson Media is to reward the employees and provide them
with a space to articulate themselves.
Communication needs to be improved through appropriate change management
The print magazine should be made available in the digital format. Employees should be
rewarded to boost their morale confidence.
Feedback from the employees need to be collected regarding job satisfaction and work
culture.
Prioritization of change requirements
Outline your recommended priorities for each of the change requirements, including your reasoning/.
Transforming the print magazine to digital medium due to the favorable market for digital
magazines
Rewarding the staff members to prevent attrition rate.
Creating and expanding the channels of communication as the employees feel left out due to
the indifferent attitude of the management.

Cost-benefit analysis
Provide cost-benefit analysis of the high priority change requirements and opportunities. Use the
information in the scenario to inform your analysis. You may also need to research costs for the
change requirements you are recommending.
Category (Cost) Cost
Transforming the print magazine to digital medium due to
the favorable market for digital magazines $ 100.000
Rewarding the staff members to prevent attrition rate.
$ 10.000
Creating and expanding the channels of communication as the
employees feel left out due to the indifferent attitude of the
management. $ 5.000
Category (Benefit) Cost
Online edition of a magazine is issued, and social
media of the magazine is also issued such as
Facebook, Instagram, and YouTube.
$ 100.000
Reward to staff who show high performance
Reward ways are holidays, bonus, and awards. $ 10.000
Online chatting between the management and
employees is implemented and Face to face meetings
are implemented.
$ 5.000
Payback estimation
$ 150,000
Recommended communication and education strategies
Outline your Recommended communication and education strategies to promote the benefits of the
change
Reporting
Protocols
Stakeholde
r 1
Stakeholde
r 2
Stakeholde
r 3
Stakeholde
r 4
Outcomes
Always
effective
Always
effective
Always
effective
Always
effective
Key Message continuously Communicat ensure each adds

improve the
Policy and
review
options for
technology
to improve
the
efficiency
and
effectiveness
e directly
and
indirectly
whenever
employees
and the
management
are needed
staff
involved in
the
recruitment
and selection
process
conducts
professional
business
etiquettes,
significant
value on the
organisation’
s strategic
plans and
leverages
organisation
al standards.
Channel
Electronic
Mail
Online
chatting
Telephone Telephone
Electronic
Mail
Online
chatting
When/Freque
ncy every day every weekevery day
Once a
month
References and bibliography
Anderson, D.L., 2016. Organization development: The process of leading organizational change. Sage
Publications.
Barry, D., Kimble, L.E., Nambiar, B., Parry, G., Jha, A., Chattu, V.K., Massoud, M.R. and Goldmann, D., 2018. A
framework for learning about improvement: embedded implementation and evaluation design to optimize
learning.International Journal for Quality in Health Care, 30(suppl_1), pp.10-14.
Benn, S., Edwards, M. and Williams, T., 2014. Organizational change for corporate sustainability. Routledge.
Buckman, B., Crawford, E., LePine, J. and Zhang, Y., 2015. A meta-analytic investigation of job engagement's
role in the transformational leadership–job satisfaction–job performance relationship. In Annual Meeting of the
Southern Management Association, SMA 2015.
McCleskey, J.A., 2014. Situational, transformational, and transactional leadership and leadership
development. Journal of Business Studies Quarterly, 5(4), p.117.
Turlais, V., 2016. BUSINESS SCENARIO PLANNING FOR DECLINING INDUSTRY. Journal of Business
Management, (11
3. Send an email to the CEO and Senior Management
Dear CEO and senior management
Hi, how are you?
I have reviewed the current human resources policies and procedures and analysed
external environments. It has been found that although there have been efforts from
the management to aim for open communication there is reluctance among the
employees to share their true opinions. Some staff feel that the department is not
completely honest. There is also a belief among the staff that despite change, the
management will work according to their discretion. The management needs to

adopt the transformational organizational change through transformational
leadership.
So I think we need a change management plan, please, review my report and give
me feedback.
Thank you.
Kind Regards
HJ
4. Meeting participation
5. a draft Change Management Plan
Introduction
Samson Media is a popular publishing house, however in the age of digitization it is
facing threat from the fashion magazines of rivals and due to the tendency of
consumers to shift to the digital medium. Therefore, new CEO (Amir Johnson) has
been appointed to bring change management style to the publishing house and help
in recovering the brand from loss. Some of the strategic goals in this regard are
increasing the return on capital and shifting to a digital medium along with the
inclusion of more health, beauty and fashion-based content.
Project Sponsor
Samson media company is project sponsor .
Project Objectives
The aim of the project will be achieved cost efficiencies through relocation of the
head office to a small office, restructuring the head office staff through shifting to a
small core of permanent staff and contract staff and additional features to be made
available for the subscribers through podcasts, video clips and discussion.
• Increase return on capital employed to 8% within 2 years
• Enact a transformational change of the company that will convert
all magazines to a digital format only.
• Close the printing and distribution site.
• Achieve cost efficiencies through relocating the head office to a
smaller office.
• Restructure head office staff through moving to a smaller core of
permanent staff and more contract staff.