Change Management Case Study

CHANGE MANAGEMENT CASE STUDY
Change Management Case Study
Belal Saad
University of Liverpool

1CHANGE MANAGEMENT CASE STUDY
Pemancar case study Analysis
Abdullah and Siti-Nabiha (2012), suggest that change management is a systematic approach
which deals with the transformation in the organizational goals, technologies or the processes. In
the case study of Abdullah and Siti-Nabiha, the implementation of an advanced organizational
culture by a European –based multinational company on a Malaysia subsidiary has been
depicted. The case study of Pemacar displays the organizational resistance against shedding off
the prevailing organizational culture and adopting the new one. Pemancar is an automotive parts
manufacturing company which is located in Malysia.
The acquisition of the company by NOVA has imposed different air of operations in the
company lead by Danial Tareq. As per the parent company new product specifications were
added, new technology and new machinery and forced production standards and quality.
Notably, the new culture is focused toward increased accountability, high performance, value
creation and strong communication. The change in work culture initiated heightened stress in the
workforce. The existing pyramidal and bureaucratic type of structure in Pemancar was
substituted with a leaner and flatter structure to leverage better and effective communication in
the organization. As far as the theory of punctuated equilibrium is concerned, in Pemancar, the
current situation of stasis requires sudden punctuation with radical shifts to result in a suitable
change.
In the article of Nasim and Sushil (2011), change management has been seen from the
perspective of ‘paradox lens’ and elaborates a clear shift of approach to paradoxical thinking.
They suggest that managing change is equal to managing the paradoxes. While managing
change, the leaders or the organizations must balance the paradox of change and continuity