Read this case study on change management in Pemancar, an automotive parts manufacturing company in Malaysia. Learn about the challenges faced by the company and leadership techniques to manage change.
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Running Head: CHANGE MANAGEMENT CASE STUDY Change Management Case Study Name of the Student Name of the University Author Note
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1CHANGE MANAGEMENT CASE STUDY Pemancar case study Analysis Abdullah and Siti-Nabiha (2012), suggest that change management is a systematic approach which deals with the transformation in the organizational goals, technologies or the processes. In the case study of Abdullah and Siti-Nabiha, the implementation of an advanced organizational culture by a European –based multinational company on a Malaysia subsidiary has been depicted. The case study of Pemacar displays the organizational resistance against shedding off the prevailing organizational culture and adopting the new one. Pemancar is an automotive parts manufacturing company which is located in Malysia. The acquisition of the company by NOVA has imposed different air of operations in the company lead by Danial Tareq. As per the parent company new product specifications were added, new technology and new machinery and forced production standards and quality. Notably, the new culture is focused toward increased accountability, high performance, value creation and strong communication. The change in work culture initiated heightened stress in the workforce.TheexistingpyramidalandbureaucratictypeofstructureinPemancarwas substituted with a leaner and flatter structure to leverage better and effective communication in the organization. As far as the theory of punctuated equilibrium is concerned, in Pemancar, the current situation of stasis requires sudden punctuation with radical shifts to result in a suitable change. In the article of Nasim and Sushil (2011), change management has been seen from the perspective of ‘paradox lens’ and elaborates a clear shift of approach to paradoxical thinking. They suggest that managing change is equal to managing the paradoxes. While managing change, the leaders or the organizations must balance the paradox of change and continuity
2CHANGE MANAGEMENT CASE STUDY (Herzberg 1987). While implementing cultural change in Pemancar, Danial Tareq might face conflicts such as: Task conflict- It is one of the most important conflicts that is related to the assignments of the employees. Dispute might arise regarding how the division of the resources should be done (Riwo-Abudho, Njanja and Ochieng 2012).The difference of opinion on the new policies and procedures also might arise. It might hinder the expectations at work, interpretations of fact and judgements. The personality conflict – It is another conflict that might arise from the differences in personality, matters of taste, style and also the styles of conflict. It might have initiated from the cultural difference between the Malaysia and Europe. The value conflict – It is that kind of conflict that arises from the different types of values and identities. In an organization, people belong from different ethics, politics, ethics and deeply held beliefs. Another difficulty might be faced regarding retaining the staffs. The changed culture and environment of the organization can leave impact on the suppliers and the suppliers which can in turn get reflected on the profitability of the organization (Herzberg 1987). The unaccepted culture can also decline the quality or work and incur financial loss for the company. The leadership techniques of Daniel in managing the change should be focused on certain factors for receiving better outcomes. The management of change is a leadership challenge which should be addressed. Daniel must have a visionary outlook in setting the high standards consistently (Stoltzfus, Stohl and Seibold 2011). He must have a clear and concise communication with the employees.
3CHANGE MANAGEMENT CASE STUDY The strategy of ‘walking the talk’ is a good example along with having confidence in the self and in others. As Nasim and Sushil (2011) suggested, all types of difficulties must not necessarily end up in intractable paradoxes and it is possible to search for solutions to provide what is actually wanted. The change management strategy should secure the level of stakeholder support required to achieve a successful transition as mentioned by Nasim and Sushil (2011).The aim should be to grow the interpersonal relationships with the people who are to be changed.
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4CHANGE MANAGEMENT CASE STUDY Reference Abdullah, Z. and Siti-Nabiha, A.K. (2012) ‘Leadership and change management: a case study of Pemancar’, Asian Case Research Journal, 16 (1), pp. 115-132. Herzberg, F.I. (1987) ‘One more time: how do you motivate employees?’, Harvard Business Review, 65 (5), pp. 109-120. Nasim, S. and Sushil (2011) ‘Revisiting organizational change: exploring the paradox of managing continuity and change’, Journal of Change Management, 11 (2), pp. 185-206. Riwo-Abudho, M., Njanja, L. and Ochieng, I. (2012) ‘The role of strategic leadership during change’, Kenya Journal of Business Management, 4 (1), pp. 48-61. Stoltzfus, K., Stohl, C. and Seibold, D.R. (2011) ‘Managing organizational change: paradoxical problems, solutions, and consequences’, Journal of Organizational Change Management, 24 (3), pp. 349-367.