Change Management

Running Head : CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University
Author Note

1CHANGE MANAGEMENT
PART A
Pemancar Case Study
As per the views of Abdullah and Siti –Nabiha (2012), change management is an
approach that is systematic and deal with the organizational objectives and goals, process and the
technologies too. The study of Abdullah and Siti- Nabiha is regarding the implementation of a
new organizational culture on Malaysian conglomerate subsidiary Pemmcar by the Europe based
multinational company. It also uncovers the organizational resistance against the transformation
or change brought about. It is to be noted that Pemancar is a manufacturing company dealing in
automotive parts which is situated in Malysia.
The company was acquired by the European NOVA company which had infused
different ways of functions in the company lead by Danial Tareq. Since there was new product
specification, new machinery and new technology along with forced standards of quality and
production added, the atmosphere of the company started being claustrophobic for the
employees. However, the change was concentrated towards high performance, powerful
communication, increased accountability and value creation. The changing work culture left the
employees under immense pressure. The previous organizational structure was bureaucratic and
pyramidal in Pemancar. The new system substituted it with a flatter and leaner structure in order
to facilitate effective communication across the entire organization. The theory of punctuated
equilibrium suggests that, the current situation of Pemancar is under extreme stasis and it
requires a kind of leadership that can punctuate it with proper change.