Change Management: Importance, Strategies, and Role of a Change Agent

Running head: CHANGE MANAGEMENT
CHANGE MANAGEMENT
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CHANGE MANAGEMENT
Change management is the process of preparing the people, the management and others in an
organization towards the organizational change (Hayes, 2018). Organizational change is the
process of bringing changes in the operation of the organization such that they can they can
become competitive and can survive in the changing environment. There are various reasons for
carrying out change management in an organization such as to overcome resistance to change, in
order to meet the changing requirements of the customers, to carry out any technological changes
in the organizational process (Doppelt, 2017). The methods that are adopted to carry out the
change management are- by changing the use of resources in an organization or by proper
allocation of the budget. A change agent is needed by the organization to carry out the activity of
change management effectively. These change agents can be consultants from outside or even
internal consultants. These people make use of various change models such as the Kurt Lewin
model. The company Australian post has recently undergone change management effectively.
This has been carried out by them for overcoming all the problems they are facing related to their
services (Cameron & Green, 2015). It is a company that is engaged in the activity of delivery of
postal services throughout Australia. It is a government owned company and before carrying out
the change management it had faced a lot of criticism from many people. It is only then when the
company decided to carry out change management activities. The main aim of the study is to
focus on the importance of carrying out change in an organization and how to manage the change
activities effectively in an organization. For this purpose this study will focus on the change
management activities of Australian post.

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Discussion
Importance of change management
Change management has been defined differently by different scholars but the process of change
management is that of transforming all- the people, the organization, groups within organization
such that they can reach the desired future state from the present state of things (Pugh, 2016).
Change management is used to carry out the change process of the organization effectively-
whether it is for the purpose of expanding or for the purpose of downsizing and in other cases
also (Booth, 2015). It is the process of preparing the people in an organization and also the
organization for meeting the changes without much resistance from the people of the
organization (Lozano, Ceulemans & Seatter, 2015). This will include properly communicating
about the change to the people, explaining the importance of the change to them and that how
will these changes benefit them in the future, sharing vision with them such that the individual
goals and the organizational goals can be aligned (Levasseur, 2001).
Improve overall performance of the company
Change management process helps in improving the overall performance of the company
through changes in various processes and because the people of the organization all work for a
common goal. The performance of the AusPost Company changed. It was suffering loses in the
year 2015 of about $222 million and after the turnaround strategy carried out by the CEO it
earned profit (Hossan, 2015).

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Increase engagement of the people
When the people of the organization are explained about every activity of the company and they
are asked for their participation in the functioning of the company, the employees feel engaged.
In a change process, the company needs to engage the employees (Rahim, 2017).
Enhance the innovation strategies for the organization
Due to the change process and under the process of change management, innovation strategies
act as a catalyst in the process of change management such that by bringing new innovations
company can help to carry out change process more effectively. For instance: the AusPost
Company had innovated the process of two-speed post technique for delivering its services faster
as compared to the manual system and this helped in the turnaround strategy of the company.
Ensure a smooth process of change by reducing the tensions of people and Minimize
resistance to change
These days change and change management has become an important activity of the
organization that want to become successful through growth and development. The change for
these organization may be a change in the leadership, a change in the technology. Such as the
change that took place in the Auspost company was one that was of the leadership (Lewis, 2019).
The company decided to change the CEO and brought a new CEO to deal with the changes on
the organizations and for transforming the company so that it could survive in the, market with
other competitors such as DHL and others.
Helps in creating an workplace that is adaptable and innovative
A formal communication channel is used for the purpose of communicating with the employees
of the organization in case of change management. The change management process