Change Management in Organizations

This report discusses the importance of change management in organizations and provides recommendations for implementing change in Ngai Tahu Tourism Business. It analyzes the internal and external issues faced by the organization, comments on Jack Ma's philosophy, and applies various change management theories. The report also proposes a change based on cost resources and priority ratings, identifies challenges that may be faced, and emphasizes the importance of continuous improvement.

Running head: CHANGE MANAGEMENT IN ORGANIZATIONS
CHANGE MANAGEMENT IN ORGANIZATIONS
Name of the Student
Name of the University
Author Note

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Table of Contents
Introduction....................................................................................................................2
Change proposal analysis...............................................................................................2
Two inner issues that can inspire changes at Ngai Tahu Tourism Business..............2
Two external concerns that can inspire change at Ngai Tahu Tourism Business......3
Comments on Jack Ma’s philosophy.........................................................................3
Three recommendations based on change implementation in Ngai Tahu Tourism
Business..................................................................................................................................3
Proposing one change based on cost resources and the priority ratings....................4
Four challenges that can be faced by Ngai Tahu Tourism Business..........................4
Application of four theories based on effective implementation of business proposal
of Ngai Tahu Tourism Business.............................................................................................5
Development of a scenario for Ngai Tahu Tourism Business that depicts
importance of change and continuous improvement.............................................................6
Conclusion......................................................................................................................6
References......................................................................................................................8

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Introduction
As discussed by Al-Haddad and Kotnour (2015), change management is considered to
be a collective term that is able to define different approaches required for the purpose of
preparing, supporting and helping teams, individuals and various organizations in the
implementation of organizational change. The drivers of change in the environment that have
an impact on the organizations are technological evolution, process reviews, changes in
consumer habits, pressure from the new entrants, mergers, acquisitions and the restructuring
of organizations (Alvesson & Sveningsson, 2015). Organizational change management
process is mainly based on the ways by which entire organization is taken into consideration
and decision is made on the change that is to be implemented. The report will be based on
change management program that is developed for Rainbow Springs Kiwi Wildlife Park that
is a part of the organization named Ngai Tahu Tourism based in the internal and external
issues that are being faced by the firm in the industry.
Change proposal analysis
Two inner issues that can inspire changes at Ngai Tahu Tourism Business
The two major internal concerns that are being faced by Ngai Tahu Tourism Business
are as follows,
The performance levels that have been depicted by Ngai Tahu Tourism
Business have not been satisfactory in the last few years. The customers of the
firm were not satisfied by the services that are being provided to them.
The employees of Ngai Tahu Tourism Business have not been able to
communicate effectively with the customers in order to provide them effective
experiences (Bertram, Blasé & Fixsen, 2015).

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Two external concerns that can inspire change at Ngai Tahu Tourism Business
The external factors that are able to stimulate changes at the organization are as
follows,
The implementation of technologies in the tourism organizations have an
impact on the profit margins that are gained by the Rainbow Springs Kiwi
Wildlife Park.
The levels of competition in the tourism industry have increased in the last
few years. This can stimulate the changes that can be implemented in
Rainbow Springs Kiwi Wildlife Park (Ngaitahutourism.co.nz. 2019).
Comments on Jack Ma’s philosophy
The philosophy that has been stated by Jack Ma is based on the ways by which issues
or challenges can be changed into opportunities by the organizations. The challenges that
have been faced by Jack Ma and Alibaba.com based on the changes that are provided by
external environment have been changed into growth opportunities. The CEO and his
leadership have been able to influence the policies that have been developed by Alibaba.com.
The organization has been able to improve its position in the e-commerce industry with the
changes in product portfolio and services offered by Alibaba.com (Bertram, Blasé & Fixsen,
2015).. The challenges or issues that are being faced by Rainbow Springs Kiwi Wildlife Park
from the external factors are related to the increase in usage of technologies in the industry.
The organization can implement the new technologies in order to improve the services that
are being provided to the customers and to develop effective communication with them as
well (Bertram, Blasé & Fixsen, 2015). On the other hand, the lack of proper satisfaction of
the customers can be improved by training that can be offered to them with respect to
different organizational operations. The external and internal challenges can thereby be

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changed into opportunities with the improvement of services that can be offered to customers
(Ngaitahutourism.co.nz. 2019).
Three recommendations based on change implementation in Ngai Tahu Tourism
Business
The three major recommendations that can be offered to Rainbow Springs Kiwi
Wildlife Park in order to implement change are,
The training programs need to be developed by the organizations in order to
make them capable of offering best levels of services to the customers.
The organization needs to develop effective promotional and advertisement
based strategies with the help of implementation of its financial resources.
The competitive advantage that can be developed by the organization is based
on the tourism packages developed and offered to the customers.
Proposing one change based on cost resources and the priority ratings
The major change that can be recommended to Rainbow Springs Kiwi Wildlife Park
is that the organization needs to develop promotional activities in order to upsurge
mindfulness of the services among customers in different parts of the country. The resources
of the firm can be used in order to form online and offline advertisements for the purpose of
reaching the consumers faster. The online promotional activities including social media,
email marketing and digital media will be used by Rainbow Springs Kiwi Wildlife Park. The
traditional marketing methods that can be implemented by Rainbow Springs Kiwi Wildlife
Park include television advertisements and print advertisements.
Four challenges that can be faced by Ngai Tahu Tourism Business
The major challenges that can be faced by Ngai Tahu Tourism Business based on
implementation of the promotional and advertisement strategies include the following,

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The development of effective advertisements that can help the company to
reach the customers is a major challenge for the employees of the firm.
Rainbow Springs Kiwi Wildlife Park will face issues in the development of
efficient budgets based on the investments that have to be made in the
formation of effective advertisements (Ngaitahutourism.co.nz. 2019).
The organization needs to provide effective training to the employees so that
they are able to form effective communication based channels in order to
reach the customers and enhance awareness based on the products as well.
The placing of promotional strategies in an effective way for the purpose of
reaching the target customers fast is also a major challenge that can be faced
by Rainbow Springs Kiwi Wildlife Park in the process of proper change
implementation (Wolf & Floyd, 2017).
Application of four theories based on effective implementation of business proposal of
Ngai Tahu Tourism Business
The change that has been proposed to Ngai Tahu Tourism Business can be
implemented with the support that is provided by the change management based theories,
Lewin’s change management model – Lewin’s change management is based on three
major steps that can be used to implement the final changes in the organization. The three
stages of this change management model include unfreeze, change implementation and
refreezing. The employees have to be informed about the changes in the unfreeze stage, the
change or promotional strategy will be implemented in the second stage and then the
customers and employees will get used to the change or new strategy (Collings, Wood &
Szamosi, 2018).

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Kotler’s theory of change management – The change in promotional activities can be
implemented in the firm with the help of this theory. The steps that are a part of this model
change management include creating the sense of urgency, development of a core alliance,
forming the strategic idea, getting the employees on board, reducing friction and removing
the barriers, sustaining the acceleration and setting the variations in organizational processes.
The eight steps have to be followed by the employees of Ngai Tahu Tourism Business in
order to implement the changes in an efficient manner (Fernandez & Rainey, 2017).
Nudge theory – The nudge theory based on change management is based on the
development of a mind-set or a tactic that can help the organizations to frame the changes in
an effective and attractive manner. Ngai Tahu Tourism Business can use this theory in order
to nudge the changes that the management aims at implementing in the promotional
activities. The change will also be based on effective evidences that can help the organization
to convince the employees (Helfat & Martin, 2015).
ADKAR model of change management – ADKAR model of variation can be applied
in an effective way on the individual and the organizational level as well. Different aspects
that are a part of the ADKAR model include Awareness, Desire, Knowledge, Ability and
Reinforcement. The steps are mainly related to the application of the change that has been
planned by Ngai Tahu Tourism Business. The management will be able to create awareness
based on application of this variation with the help of diverse stages that are a part of
ADKAR model (Petrou, Demerouti & Schaufeli, 2018).
Development of a scenario for Ngai Tahu Tourism Business that depicts importance of
change and continuous improvement
The need for continuous improvement and change in Ngai Tahu Tourism Business is
mainly related to the increase in awareness of the products among customers or tourists who

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visit the country. The requirements of change are also based on the impact that promotional
activities can have on the revenues and profitability levels of the firm as well (Trigeorgis &
Reuer, 2017). The change implementation will play a key role in the ways by which revenue
levels of the firm can be increased in an effective manner. Promotional activities and
advertisements will also be able to play a key part in the development of the position of the
company in the tourism based industry (Stephan, Patterson, Kelly & Mair, 2016).
Conclusion
The report can be settled by asserting that the implementation of changes in
organizations is considered to be an important aspect related to the future operations in the
respective industries. The change that has been suggested for implementation in the
organization named Ngai Tahu Tourism Business can help in the enhancement of future
operations and position that is developed in the highly competitive tourism industry as well.

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References
Al-Haddad, S., & Kotnour, T. (2015). Integrating the organizational change literature: a
model for successful change. Journal of Organizational Change Management, 28(2),
234-262. Retrieved from - http://dx.doi.org/10.1108/JOCM-11-2013-0215
Alvesson, M., & Sveningsson, S. (2015). Changing organizational culture: Cultural change
work in progress. Routledge. Retrieved from -
https://pdfs.semanticscholar.org/cd93/a5d7794ba9a73d78430e986db1271c814c07.pdf
Bertram, R. M., Blase, K. A., & Fixsen, D. L. (2015). Improving programs and outcomes:
Implementation frameworks and organization change. Research on Social Work
Practice, 25(4), 477-487. DOI: 10.1177/1049731514537687
Collings, D. G., Wood, G. T., & Szamosi, L. T. (2018). Human resource management: A
critical approach. In Human Resource Management (pp. 1-23). Routledge. Retrieved
from - http://117.3.71.125:8080/dspace/bitstream/DHKTDN/6530/1/Human
%20Resource%20Management%20A%20critical%20approach.4528.pdf
Fernandez, S., & Rainey, H. G. (2017). Managing successful organizational change in the
public sector. In Debating Public Administration (pp. 7-26). Routledge. Retrieved
from - http://johnjay.jjay.cuny.edu/files/ManagingChange.pdf
Helfat, C. E., & Martin, J. A. (2015). Dynamic managerial capabilities: Review and
assessment of managerial impact on strategic change. Journal of management, 41(5),
1281-1312. Retrieved from -
https://journals.sagepub.com/doi/abs/10.1177/0149206314561301
Ngaitahutourism.co.nz. (2019). Ngāi Tahu Tourism. Retrieved 16 October 2019, from
https://www.ngaitahutourism.co.nz/

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Petrou, P., Demerouti, E., & Schaufeli, W. B. (2018). Crafting the change: The role of
employee job crafting behaviors for successful organizational change. Journal of
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