Change management in start- u ps

Change management in
start-ups

Case study summary
 Lush has become one leading innovator in
case of the cosmetic industry by promoting
the environmental and social stewardship.
 Having more than 900 stores all over the
world, the company is introducing several
exciting products periodically (Lushusa.com,
2019).
 The main agenda of this company is to
establish ethical as well as sustainable
business practices, thus enhancing its
customer loyalty and business value
(Wilson, 2016).

Stakeholder analysis in start-ups
 Identifying and engaging suitable stakeholders plays a vital role in
ensuring success of a business.
 Stakeholders are usually the individuals who affects or get affected by
the organizational activities.
 They can be internal or external and can directly and indirectly affect
the daily organizational functionality and even success of a business
(Haines, 2016).
 Government, employees, sponsors, investors and customers are some
important stakeholders in every business.