Change Management for Jetstar Airways: Issues, Diagnosis and Plan

Running head: CHANGE MANAGEMENT
CHANGE MANAGEMENT
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1CHANGE MANAGEMENT
Executive summary
The research will be highlighting the different issues that are faced by Jetstar Airways of
Australia and the manner in which the organization might bring forth changes in the processes.
The identification of the issues and the change management plan, as enumerated in the report,
will help in understanding the different actions that might be undertaken by the management of
the organization in order to enhance the systems.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Organizational background..........................................................................................................3
3. Issues faced by the organization..................................................................................................4
4. Diagnosis of scope, causes, effects and impacts..........................................................................5
5. Needs for organizational change.................................................................................................6
6. Change management plan............................................................................................................7
7. Conclusion.................................................................................................................................11
References......................................................................................................................................13

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1. Introduction
The ever- changing business environment is based on the assessment of the expectations
of the customers and their preferences. The identification of the preferences of the customers
helps organizations in maintaining their competitive edge while operating in diverse international
markets. Organizations change in order to cope with the technological and other advancements
that are undertaken by the other players in the diverse markets. The concerned organization,
Jetstar Airways, face different issues relating to poor customer support systems and quality of
the services that are offered by the same. It has affected the goodwill of the business against the
other competitors in the sector (de Wit and Zuidberg 2012). Therefore, the organization might
undertake steps to bring forth changes in the systems in order to enhance the operations while
coping up with the expectations of the customers.
The report aims at analyzing the different issues that are faced by Jetstar Airways and the
manner in which they might be mitigated. The report enumerates the scope, causes and impacts
of the issues that are faced by the organization. On the other hand, a change management plan is
being formulated as a part of the report in accordance to Kotter’s change management model in
order to mitigate the issues that are faced by the enterprise.
2. Organizational background
Jetstar Airways Pty Ltd is a low-cost airline headquartered in Melbourne, Australia.
Qantas took the initiative of establishing the Jetstar Airways Pty Ltd in the year 2003 as a two
brand strategy in order to compete with the Virgin Blue. The low cost airline services that were
provided by the organization helped in attracting the attention of the target customers in the