(solved) Change Management - PDF

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Change Management
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Explain the extent of how much is inside of white waters and link it with characteristics ofthe white water.......................................................................................................................1Evaluate applications of change module and justify it...........................................................3TASK 2............................................................................................................................................4Internal and external drivers of change..................................................................................4What are implications of change............................................................................................6REFLECTIVE SUMMARY............................................................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONChange management is a systematic process for transition or transformation of anorganisation' s aims, procedures and technologies. The core purpose of change is to implementstrategies that can effectively implement modifications throughout a company. It supportsemployees to adapt new changes because it provides a growth in productivity and performanceof an organization. Amazon is an American electronic commerce and cloud computing companythat is based in Seattle, Washington since 1994. It offers wide range of products such as video,books, accessories, etc. over internet. It is changed over time to run a effective business that cansustain in marketplace. Therefore, this report covers white water metaphor along with itscharacteristics. It also includes application of known changes, internal and external changedrivers with its implications (Carnall, 2018).TASK 1Explain the extent of how much is inside of white waters and link it with characteristics of thewhite water.Change is iterative and integral part of an organization that needs to be implement incompetitive marketplace. If a company wanted to sustain in a marketplace it needs to be adaptnew changes that can give it a growth to increase the revenue of the firm. Change can be defineas alteration in organisation's atmosphere, culture, structure, technologies and people. All ofthese needs to be modified after sometime so that a company can adapt continuousimprovements according market trends. If form does not suppose to do so then it has lesspossibility to run a business in an effective way. Therefore, change management has twoapproaches that are known as white metaphor and calm metaphor. In which calm water metaphorcan be define as slow changes whereas white metaphor refers to drastic changes within anorganization that can be beneficial or risky for an organisation (Cameron and Green, 2015).As white-water metaphor has lack of environment stability and predictability that's whyorganisation's leaders needs to adapt continuous modifications that can support them to survivein marketplace. It is essential for organization that they plan for changes within a specific time sothat they can gain competitive advantage to stay in the market for a long time. As Amazoninitially established as a book store by Jeff Bezoes who wanted to provide books to the people ina huge number. The founder wanted to make it the largest company across world that's why it1
firm named as Amazon (largest river in the world). When firm began at that time it was a smallbut after sometime 1995 it launched its first websites to sale books and from then owner had avision to for growth in e – commerce industry. As being a founder of the company they preparedstrategies that can achieve its targets and due to effective planning firm was successful to soldbooks in approximately 50 states of 45 different countries (15 fascinating facts you probablydidn't know about Amazon, 2017). It was the first change that is firm adapted to run a business ineffective way.In order to make a organization there is a need for planning because growth depends onstrategies. As Amazon was a book store but after launching of internet it was brings a drasticchange in its business. Due to evolution of internet it became successful across the world and in1999 the owner received an honour for success of famous online shopping website(Amazon.com's History and Workplace Culture, 2018)It was always customer centric business because entrepreneur knows that if it does notfocus on customers it will be a failed business. That's why it focused on the customers andchanges its strategies according to competition. In order to do so, owners needs to have a longterm vision that supports its strategies and impactful decisions. There was a time in early stage offirm when an employee worked for around 60 hours a week. They does not remember anythingbut wanted to make Amazon largest organization in the world. Its labours put their entire energyto complete Christmas orders without sleep because firm had insufficient staff. After that leaderdecided that company will hire various seasonal labours so that it can meet its target on time thatcan be beneficial for company and customers as well. This was challenge for company tocomplete gain employee retention so that they firm will not suffer due to workers turnover.That's why its started hiring new employees that supports organization process. Due to thisdecision, there is a positive change with approximately 269000 employees in organization atglobal level.After fast growth in online book store it again needs to modify its strategies and structureso that it manage its business on a large scale. As it started to sell in diverse competitive marketsuch selling online video downloading/ streaming, MP3, audiobook with prime video that isruns on its own platform. It also provides software, video games, , electronics, apparel, furniture,food, toys, and jewelry. After step into internet it again changes in its strategies such as itlaunched Amazon Publishing in 2009 that composed of approximately 15 imprints which2
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