Change Management in Microsoft

Added on - 28 May 2020

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Running head: CHANGE MANAGEMENTCHANGE MANAGEMENT IN MICROSOFTName of the Student:Name of the University:Authors Note:
1CHANGE MANAGEMENTTable of ContentsAnswer to Question 1:.....................................................................................................................2Lewin’s Force Field Analysis:.....................................................................................................2Answer to Question 2:.....................................................................................................................5Organizational change in Microsoft:...........................................................................................5Answer to Question 3:.....................................................................................................................7Advantages of SWOT analysis....................................................................................................8Disadvantages of SWOT analysis:..............................................................................................8Answer to Question 4:.....................................................................................................................9Key ideas as well as conceptualizations of role of change agent in Microsoft:..........................9Answer to Question 5:...................................................................................................................11Critical analysis of dialogic and problem centric approaches to change:..................................11Benefits and drawbacks of dialogic and problem centric approach:.........................................13Dialogic Approach:....................................................................................................................13Problem Centric Approach:.......................................................................................................13References:....................................................................................................................................15
2CHANGE MANAGEMENTAnswer to Question 1:Organizational changes refer to the process through which the strategies, processes,procedures, culture and technologies of the business are varied. The techniques or processthrough which the changes take place affect the organization’s operational activities (Cullen etal., 2014). The various theories that are involved in changing the organizations as evaluated andfurther known as those specific methods through which the upcoming changes are systematicallyplanned so that the firm’s short-term and long-term objectives and goals can be achieved.Lewin’s Force Field Analysis:The analysis of Lewin’s Force Field is used to give an outline of the issues that is linkedwith the change in the business organization. Change management is crucial aspect formanagement that makes the business efficient enough in the environment in which the firmoperates (Jabri, 2015). Management further has to develop strategies so that the change can beimplemented. In this model there are various forces that drive changes and the existing forcesthat restrain it. The equilibrium present in between these two forces further does not lead to anyother in the organization. For bringing the desired changes in the business organization thedesired forces present in the firm must be greater than the restraining forces of the organization.The Lewin’s model is also used to analyze various other objectives that include scrutiny ofbalance of the power related to the problem (Hankir, Cowley & Fenske, 2016). It is further usedfor the identification of key stakeholders on the related issue and the opponents or rivals in thebusiness competitive market. Furthermore, the strategy to influence or affect the target groups isalso evaluated.The force responsible for the changes includes:
3CHANGE MANAGEMENTInternal forces responsible for change that is present within the organization:The betterment of the organization as an outcome of the change.The need for the business organization to rapidly grow the efficiency, profitability andother performance related measures.The necessary requirements for reorganizing the business operational activities to raisethe level of competitiveness.The natural ageing as well as declining in the firm’s machinery and products of themachines.The demand for increasing flexibility in the structure of the business organization.The overall concerns related to the organization for ineffective communication, poorbusiness relationship or de-motivation in the organization (Al-Haddad & Kotnour, 2015).The increasing conflicts within the department are also a vital factor responsible forchange.External forces for change beyond the control of the organization:The overall increasing demands for efficient quality and higher customer service levels.The uncertainty related to the market economic condition.The increasing competition in the current market.The legislation as well as taxation.The political interests in the business market, where the operational activity takes place.The advanced changes in technology.The globalization activities in the organization.The increasing scarcity of natural resources in the business.
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