Change Management in Unilever: Drivers, Stakeholders, and Initiatives

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University
Author Notes:

1CHANGE MANAGEMENT
Introduction
Businesses around the world carry out their operations. It can be said that all activities of
a business are directly or indirectly related to generation of revenue. Thus businesses must
develop a business model or framework that contributes to the long-term sustainability of the
business. The amount of plastic used by Unilever in their daily operations are hindering their
sustainability efforts (Rangan, Chase and Karim 2015). Thus a change driver is proposed that
could help the company in achieving punctuated equilibrium. The paper will enumerate the topic
by clearly stating the current structure and profile of the company, the change drivers and
initiatives, the key stakeholder who will be affected by the change and their reactions to the
change.
Organisation Profile
The paper will be concerning the activities and operations within Unilever. It can be said
that Unilever is one of the biggest suppliers of Fast Moving Consumer Goods (FMCG) across
the globe. They have been able to provide their consumers with quality products. The company’s
business model has been developed with perfect alignment to meet the demands of the customer
of the company and the business model is developed and aimed for the sole purpose of value
creation for the consumers. The company came into existence in 1930, after which they began on
their quest of satisfying the diverse needs of the customer community (Unilever.com 2018). The
company is based in the United Kingdom and Netherlands. The head quarter to of the company
is in London, England (Unilever.com 2018). The company is considered as a market leaders in
the segment and industry that they operate in. Over the years they have established branches
throughout the globe. The company have been successful in developing products that cater to the

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diverse needs of people across many countries. Qwality walls, AXE and Dove are some of the
company’s flagship products of the company. From empirical research it was found out the
company employed about 172,000 people (Unilever.com 2018).
Organisational Structure
It can be said that the organisational structure of an organisation is responsible for the
nature of performance of the organisation and its ability to achieve the same with a degree
efficiency (Pathan and Faff 2013). The company have three structures that are embedded within
the organisation. The company has created a product based division. This is justified as the
company’s productivity revolves around Fast Moving Consumer Goods. The company have a
range of products that cater to different needs of the population. The company’s product division
consists of the Personal care division, the food division, the refreshment division and the home
care division.
Figure1: Product Division
Product
Division
Personal
care Food Refreshment Home care

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(Source: As created by the author)
The company have a geographic segregation in their structure. The division is created on
the basis of the areas that the company operates in. the divisions consists of the European,
American and the division for the rest of the world.
Figure 2: Geographical Division
(Source: As created by the Author)
The Chief Executive officer of the company heads the corporate structure of the
company. There are several other departments that exist in the organisation who fall below the
CEO. The delegation of responsibility includes the Human Resource Department, The Research
and development wing, marketing and communications department and the finance department.
The geographic and the product division is also included within the corporate structure of the
company.
Geographical
division
European
division
American
division
Rest of the
World