Change Management in Unilever: Removing Plastic from Operations

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University
Author Notes:

1CHANGE MANAGEMENT
Introduction
It is the main objective of every business to achieve favourable amount of revenue in the
long run. In order to achieve that they must design a business model that is perfectly aligned to
their long term organizational goal. Unilever have been practicing major CSR activities and have
been idolised by many companies in the past (Rangan, Chase and Karim 2015). However the
company has been employing the extensive use of plastic in majority of their products and the
former intend to change the same. The following paper will throw light on the profile and
structure of the organization, it will identify the key change driver while discussing the overview
of the initiative and the stakeholders associated to the same.
Organization profile
The following paper Discusses about the change process that will be needed for the
smooth functioning of UNILEVER. Unilever was established back in 1930. The company’s
headquarters is in London, United Kingdom (Unilever.com 2018). The company started its
operation in London, however the company is one of the present market leaders throughout the
world with dedicate branches throughout the globe. The main product that is offered by the
company is of the FMCG type and they have products that cater to the need of every possible
demographic. Some of the flagships of the company are AXE, Qwality walls and Dove. The
company is headed by Alan Jope and Marijin Dekkers (Unilever.com 2018). As of 2017, it was
found that the company employs roughly 172,000 people all over the world (Unilever.com
2018).

2CHANGE MANAGEMENT
Organizational structure
The structure of the company is responsible for the efficiency and efficacy of all the
division within the company (Pathan and Faff 2013). The company is employs three divisions in
its operations. The operation is divided on the basis of their functioning. Since the company is an
fmcg, a product based division is made and is identified as one of the most important features of
the organization. There are four divisions within the department: Personal care, Food,
Refreshment and the home care division.
Figure 1 (Source: As created by the author)
The geographical division is segregated on the basis of the countries and regions they
operate in. The American division, the European division and the rest of the world division are
the bases of differentiation.
Product
Division
Personal
care Food Refreshment Home care