Change Management and Organisational Development

This report discusses the importance of change management and organisational development for businesses. It uses LPHY, a local charity, as an example to outline a planned change approach using Kurt Lewin's change model. The report also addresses potential resistance to change and suggests ways to manage it.

Change Management
and Organisational
Development

INTRODUCTION
Change management is the process of converting old functions and activities in new
methods for the purpose of developing organizational performance. This is a collective term for
all approaches, support, and help individuals, team and company to make right changes. This is
important for each organization to analysis the environment and comes to know what is
happening around which can help to develop the organizational performance and productivity. If
an employer is having effective planning or strategy then considered as opportunity to grow a
business and attain higher productivity (Whysall, Owtram and Brittain, 2019). To understand
about change management LPHY, a local charity, has been chosen to support the best Hospice
care practises for local residents. Such organisations' management understands their clients'
needs and provides services that might aid to increase business productivity. The management of
such an organisation plays a vital role in implementing changes that can aid in the achievement
of business objectives. The services which are providing by organization are Hospice at Home
and Day Hospice, as well as a Listening Service for the recently bereaved. The managers
understand the requirement and bring changes that can help to accomplish the business goals.
The report covers strategic change that could apply by LPHY, use of change management model,
and potential for organizational and individual resistance of the proposed change plan.
MAIN BODY
About organization
LPHY is a local charity that aims to support the best hospice care for local people. This
has been operated its business by giving gift of at least £1m per year to an NHS Hospice,
enabling the provision of additional services such as Hospice at Home and Day Hospice, as well
as a Listening Service for the recently bereaved. The charity organization is having plans to
double the number of shops (currently 9 plus online) and increase fund raising by £2m so that
additional community services can be funded. This could be done by preparing a team involving
skilled and talented people. This has created values in professionalism, community, team, and
agility. In this organization approx. 50 people is working collectively and 400 volunteers who
works in the hospice, retail shops, head office and fundraising. It has seen that employees are not
working well as they are not ready to accept the changes or wants to work with traditional
method that affects the organizational productivity and profitability. The high staff ratio involves

1 full time manager and 1 part time assistant manager per shop that has given lower profit
margin. The estate is split into 2 shops the large furniture showroom and online team who are
managed as one unit. Due to working method, shop managers works only 1 day a week with
their direct reports. It has seen that there is conflicts between team members due to which to
accept changes becoming more difficult and it has affected the organizational productivity and
profitability (Sandars, and et.al., 2020).
Identification and rationalises a strategic change that LPHY can take
Strategic management is the effective term used by individuals to bring the changes and
help them to boost their morale in business environment. This is important for each organization
to understand what people wants and how they could be satisfied so that kind of products and
services are provided to customers and supports to develop the business productivity. This is
important for each organization to understand what is happening around and how their customers
will be influenced for the purpose of managing changes and accomplish the business goals
(Mathar, and Gaur, 2020). The LPHY faced the problem of lower profit margin due to working
with traditional method and occurrence of pandemic. By analysing the office environment it
became important to introduce the changes and bring out new strategies which could be follow to
operate the business regularly. There are different planning and strategies could be used by
LPHY to introduce the changes such as:
To bring incremental and transformational change – Changes are necessary for all
business organization as it helps to introduce the different working method and changes at the
workplace for the purpose of running business. In relation to LPHY, management requires to
introduce the incremental and transformational changes in their charity shop by expanding their
business which can help to develop the business performance (Atkinson, 2021).
Restructuring and Innovation – Innovation is the mix up of strategy, processes,
technology, organization, and culture which are followed by business concern to change their
existing process in to new one for the purpose of influencing number of people at the workplace.
In relation to LPHY, restructure and innovation is introduced by management by using internet
within covid period that can help to raise funding without any personal contacts. This could help
to increase the business performance and productivity.
Changing behaviour of staff – Staff is having major role in the organization as they
understand what are the goals of business industry and give their contribution to accomplish

them. In LPHY, less number of employees are working buy they are not adopting any new
method to fund raise which has been affected the business performance negatively. The
management should be provide training and cultural program at the workplace which could help
to behave positively with all and also helps to expand the charity shops at different places. This
could help to increase the business performance and productivity (Rezaian, and Babay Ahari,
2021).
Managing environment and people – For business organization it is important that their
staff should be managed and arrange properly by accepting changes and challenges at the
workplace. This could be challenging for business organization to analysis the environment and
know people what kind of services should be provided to their employees for the purpose of
growing business. In relation to LPHY, management understand the changing environment and
manage people at different workplace by introducing changes and providing skills to people as it
w3ill help to run charity shops clearly and increase the performance.
Uses a change management model to outline a planned change approach to this proposed
change.
Change management model are defined as concepts, theories, and methodology that uses
to get depth approach to organizational change. This is important for each organization to
understand importance of change for particular point and manage the higher performance. The
Human resource management plays an important role they conduct analysis to know the vacant
position. Different types of legislation and policies are followed by management for the purpose
of growing business in changing environment. In context to LPHY, different issues faced by
management such as employee turnover, lower productivity, and lower employee morale due to
which sales and productivity of organization has been affected negatively. The charity
organization wants to expand their business by increasing shops and providing online services
that supports to manage the all functions and activities. To manage the changes and applying
strategies Lewin's change model has been applied by organization that are as explained below:
Kurt Lewin change model – This could be explained as change model developed by
Kurt Lewin for the purpose of understanding problems and solve it by introducing changes. This
is important for each organization to analysis the environment and introduce the kind of services
which can help to accomplish the business goals. This models entails the changes, and creating
perception according to different people which supports to introduce the changes and maintain

higher performance. LPHY faced the many issues while running their business where it need to
follow the planned changes such as:
Unfreezing – This stage is used by individuals which usually motivating event to create a
need for change to occur like as falling profits, and employee dissatisfaction which affected the
business negatively. This is important for each organization to identify the issues which occurs at
the workplace and suggest different ideas and thoughts for the purpose of introducing changes
and managing all business activities and functions. This stage is used to create an awareness of
how the organization has been operating. In relation to LPHY, management is having major role
and they analysis the environment to know need for change. This can help to operate the
business regularly by thinking more and introducing changes (Kittelman, 2020).
Changing – This stage is used to introduce changes after recognising the need for
adjustments since it provides different ideas and ways of working that can help to influence a
large number of individuals and encourage increased performance. This is important for each
organization to introduce the changes by managing all functions as it bring innovation and
skilled people to work continuously. In relation to LPHY, management could introduce the
changes and recruit skilled employees at the charity workplace which can help to operate a
business in changing environment. The leaders and management share all information and ideas
with their staff so that right decision could be taken properly.
Refreezing – This stage is used to implementation of changes which has been decided in
above section and supports to develop the business performance. In this organization observed
that chances are important and it used to improve the business productivity. In context to LPHY,
management will recruit the skilled people for full time and make the use of digital payment
which can helps to increase organizational performance. This supports to improve the
organization performance as management provide training and development program to their
staff who get ready to work continuously and supports to accomplish the business goals (Tang,
2019).
Addresses the potential for organisational and individual resistance of the proposed change
plan.
To became successful in establishing a business there is need to focus over individual as
well as organizational changes which could help to develop the business productivity and
profitability. It has seen that if people or individual interpret an implementing to change as a

threat to themselves or business industry is known as resistance to change. This could be
challenging for business organization to operate and regulate their business in changing
environment. In relation to LPHY, reasons of resistance to change are as explained below:
Lack of communication – This is major issue in which no clear or direct communication
occurs between employer and employees that creates resistance to change at the workplace. IN
LPHY, some of the staff fails to accept new changes within covid-19 period as resulting lack of
organizational performance (Ali, and Anwar, 2021).
Lack of skilled employees – Employees are important to business industry as they
understand the goals and give their contribution to accomplish them. In context to LPHY,
employees are not enough skilled that has created the challenge to operate a business in changing
environment and it affected the organizational productivity.
Lack of motivation – Motivation is the activity which used by management for the
purpose of motivating their employees by offering different benefits that can help to run
business. Due to lack of motivation within LPHY could be challenging to accept the new
changes for developing their charity business. Thus, it affects business productivity and
performance negatively.
Different ways which could be used by LPHY to managing resistance to change
Communicate regularly and clearly – Frequent and clear communication is defined as
main task for each individual and group of people as it influence the number of people and
supports to organise the activities effectively. In relation to LPHY, management and leader is
having major role as they share all business details and give contribution to accomplish the
business goals (Som, Chan, and Dumitrascu, 2020).
To provide training and use of new technology – The organization needs to walk with
changing trend and environment by getting ready to their staff to work effectively. This is
important for business industry to analysis the environment and provide training to their staff
which could help to get ready to accept change and develop business performance.
CONCLUSION
From the report it can be concluded that change management model such as Kurt lewin s
used by selected organization to overcome the challenges and introduce changes at the
workplace. The researcher and management should focus over needs of employees and provide

the benefits which can help to accomplish the business goals by accepting changes at the
workplace.

REFERENCES
Books and Journal
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in Employee Development. International Journal of English Literature and Social
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Som, R., Chan, R. and Dumitrascu, D., 2020. Understanding type, process and elements of
change: A conceptual review on the framework of change management. In The
Poceedings of the 14th International Management Conference.
Mathar, D. and Gaur, M., 2020. Change management: Identifying change agents using social
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Atkinson, J., 2021. Technology and change management in academic libraries: An overview and
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