Change Management and Organisational Development: A Case Study of LPHY
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This report discusses the strategic changes that LPHY can take for further development, using a change model for planned change approach, and potential resistance to change. It also includes a table of contents, subject, course code, and references.
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MG630 Change Management and Organisational Development 1
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Table of contents Introduction...............................................................................................................................3 Rationalizes a strategic change.............................................................................................3 Change Model for planned change approach........................................................................5 Resistance to change.............................................................................................................6 Conclusion................................................................................................................................7 References.................................................................................................................................8 2
Introduction The change management and organization development is the essential element for the success of the business enterprise. Basically the change management deliver assistance in improving the performance of the company and enhance the ability to lead the marketplace. The present report is based on the case study of LPHY which is local charity that believe in supporting Hospice care for domestic people. The report will examine the strategic changes the LPHY can take for the further development or success. Furthermore the report will used change model for the planned change approach.Along with that report will highlight the potential for organization and individual resistance for chance plan Rationalizes a strategic change LPHY has to made use of digital technology in order to attend their organizational goal in effective manner. Along with this, for making the changes in the company it has made use of hybrid culture of working and income in that staff was aware about their job and responsibility that has helped in completing the task on time (Harrison and et.al., 2021). Moreover, during the time of pandemic the major weakness was related to raising the fund and it has lead charity look vulnerable as major source of was cut.However, for dealing with this company has taken strategic decision of inviting in hiring skilled employees that have experience in field of raising fund through various sources. Moreover, this strategy can be helpful but it will be expensive as whole interview process need to be conducted.Thus, LPHY can collaborate with large firm that is financial stable or find investor that are willing to invest in activities of company. In addition to this, the company has also restructured the number of voluntary in which lower skilled labor was replaced by 2 managers. This was successful tactic during the time of pandemic but there were issues related to employee turnover rate. However, new hires have left organization due to poor culture and less amount of wages. Thus, for dealing with such issues company can make use of strategic techniques like it can build healthy culture by allowing employees to collaborate with each as well as conducting meeting that will help in knowing about new hires (Soomro and et.al., 2021). Moreover, healthy culture can also be made by giving importance to employees issues and setting complaint community for them that aims at solve their problems. Also LPHY pay less pay to their employees that need to be change as worker need to pay according to their 3
experience and work quality. This strategy will help in making the employees stay longer in the company and develop healthy relation with them. It has been found in the case study of LHPY that top management is concern about marketing and due to that it is not able to raise fund properly as well as rate of investment is low. It is to be suggested to firm that it can make use of digital marketing techniques as it is cost effective in nature and it is more beneficial (Bellantuono and et.al., 2021). The company can share their content of social sites and it will help in attracting large customer as the scope of SMM is wide. The social site premium feature allows organization to select the group of targeted audience while advertisement about their project as well as it will also help in increasing the rate of return. There has been issue in the flow of communication as minor issues are escalated to CEO level and it take time to solve the issue.Thus, for solving this issues LHPY can adopt for hierarchy organizational structure so that each employee known about whom it has to report and with help of this method task will be resolved effectively. However, this structure will contribute in maintaining smooth flow of communication within organizational sector. There need to make change related to paying structure as increment of staff was done after 2 years and due to that there is lack of motivation. It can be solved that through making use of model like Maslow theory for satisfying the needs of the employees. When the workers are motivated, they are tending to work harder and manager of the organization can make use of incentive and non- incentive method for appreciating their hard work (Harrison and et.al., 2021). In addition to this,to this change management will help the organization in dealing with organizational changes as well as to deal with external and internal change present in environment. Along with this, donation criteria of the company need to be change as most of the customer has complaint that donation has been funded in hospice services only so it need to be changed. The charity need to be done for the current issue happening in the environment as it will build the interest of the customer more.The performance management process of company need to be changed as it has been using from last so many years.Although feedback need to be taken from the employees in order to make any changes in the company as well as to keep them satisfied. 4
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Change Model for planned change approach for bring the changes in the organization will utilized McKinsey 7s model which is considered as one of the effective models for bring the changes in the organization. This model is responsible for bringing effectiveness with in the association. This model is consist of different elements which the organization will used for bringing effective changes within in association. It will worked as the competitiveadvantages for the organization (Akbar, 2019.)The elements are elaborates in a manner which is mention n as follow: strategy: for improving the working condition and deliver satisfaction to the employees, consumer and stakeholder of organization the company will for different plans of action that includes utilization of digital technology, development of culture, motivation, salary and remuneration etc.with thew assistance of formation of the strategy the organization is able to survive and able to obtain competitive advantages from the market. structure:in order to lead the workers the organization will form corporate hierarchy that deliver roles and responsibility to the people as per their skills and knowledge in effective as well as efficient manner. Along with the organization hand over the the decision-making process to superior of the department which will motivate the workers as per their capability and behavior within the organization(Dzwigol, and et.al., 2019). System: along with that the company will follow a system for tracking the performance of workers and workflow for determining the effectiveness. Due to that the company is able to improve the quality and bring innovative techniques for the purpose of bringing changes and increasing the sped of workflow. Due to that the company also able to satisfy large numbers of the customers . Skills:the origination will provide various skills to boost the employability or capability. for improving the skills of the employees the organization provide training and development program that contribute in the success of the business enterprises. With the help of skill development the organization can perform the task effectively. For the skills development the manger sharer the personal experiences with the workers. style:for motivating the employees of the organization and develop positive culture within the association the leader will deliver positive attitude that boost the confidences of the employees for adopting the changes required in the organization. Moreover all the superior 5
and leader communicate with the employees in order to bring the professionalism and decrease their stress. Along with that it deliver huge support in maintaining corporate culture within the association (Jayatilleke, and Lai,2018). Shared values: for increasing the brand value of the company in domestic as well as international marketplace the association will share the values with the employees of the organization. For sharing the values with the workers the association will provide standard and quality services to the consumer. The sharing value process also include the process of providing the guidance to the people associated with the company. Further that clarify the aim and objective of the company. Staff:it is one of the effective elements of this model because the staff is the most effective asset of the association. they are the main responsible person for increasing the value of the company and enhance the productivity in effective as well as efficient manner. For the welfare of the association the organization provide the adequate salary to the workers as per their skills and knowledge that motivate them to increase the efficiency of the company. For improving the quality services the company will hire the talented candidate fire the relevant candidate from the organization(Buschow, and Suhr, 2022). Therefore with the assistance of this change model the organization improve the services of the company and brand image in the marketplace. Due to which the large numbers of investor show interest in the fundraising process and attract the customer toward the effective product and services. Resistance to change For improving the productivity, performance and effectiveness of the association it is important to bring the changes in the organization.Thecompetition is increasing day by day in domestic as well as international marketplace so it is important to address the issues of resistance to change.Along with that the market trends are changing which is affecting the sales of the company and decrease the growth scale of the company.Many workers of the organization are not willing to bring the changes in the operation of the company but it is important for increasing the value of the company and attract large numbers of customers toward the brand.At the individual level it is important to resistance toward the changes. The association has the opportunity to manage the changes by implementing various plans of 6
action in the company. For bringing the changes in the association the transition need to develop new policy programmed for the welfare of the company(Cameron, and Green, 2019). The resistance to change is arises due to lack of communication and coordination among the people working within the company. Due to that issue the origination is unable to bring the transpierce in the organization. In context to improve this the origination keep providing the information to the workers on the regular basis. Due to lack of trust among the people the association is not able to adopt the changes for the welfare of the company in effective as well as efficient manner. For building the trust the stakeholder need to involve the members f the company in the process of formation of plan. The innovative changes are to suitable for the exiting employees of the association. in context to that the company can motivate the workers to adopt the changes by offering adequate salary, rewards and bonuses. Along with that the workers are having fears that might be they will fail to perform well in the innovative operation. Due to that the employees get nervousness and bring the negativity in the culture of the association(Pohl, 2022). furthermore for decreasing the fear of failing the company can provide job security to the workers and increase the productivity of the company in an appropriate manner. Due to job security the employees of the association will work happily and ready to adopt the changes in the organization. Furthermore it will leads to unity and empowering the efforts od the company. Conclusion From the above report it will be concluded that the change management is the essential element for the survival and success in the different marketplace(Arifin,2020).Due to the change management the company can attract the customers and raise the funds in the adequate manner. The present report highlighted that the organization has the potential to bring the changes and improve the quality of services.Furthermore the report highlighted the issues which the company is facing. In order to address all that issues the company will utilized the change model. Lastly study shade a light on individual resistance and potential for organization. 7
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References Akbar, M.A., 2019. Success factors influencing requirements change management process in global software development.Journal of Computer Languages,51, pp.112-130. Arifin, K., 2020, January. Factors influencing employee attitudes toward organizational change: literature review. In5th ASEAN Conference on Psychology, Counselling, and Humanities (ACPCH 2019)(pp. 188-191). Atlantis Press. Bellantuono, N. and et.al., 2021. Digital transformation models for the I4. 0 transition: Lessons from the change management literature.Sustainability.13(23). p.12941. Buschow, C. and Suhr, M., 2022. Change management and new organizational forms of content creation. InMedia and change management(pp. 381-397). Springer, Cham. Cameron, E. and Green, M., 2019.Making sense of change management: A complete guide tothemodels,toolsandtechniquesoforganizationalchange.KoganPage Publishers. Dzwigol, H., and et.al., 2019. Formation of strategic change management system at an enterprise.Academy of Strategic Management Journal,18, pp.1-8. Harrison, R. and et.al., 2021. Where do models for change management, improvement and implementationmeet?Asystematicreviewoftheapplicationsofchange management models in healthcare.Journal of healthcare leadership.13. p.85. Jayatilleke,S.andLai,R.,2018.Asystematicreviewofrequirementschange management.Information and Software Technology,93, pp.163-185. Pohl, K., 2022. Change management.Lexikon der Wirtschaftsinformatik,4, pp.92-94. Soomro, M. A., and et.al., 2021. Change readiness as a proposed dimension for industry 4.0 readiness models.LogForum.17(1) 8