Change Management - Stakeholder Mapping and Analysis

Running head: CHANGE MANAGEMENT
CHANGE MANAGEMENT
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Table of Contents
Change Project Scenario..................................................................................................................2
Response to question 1: Stakeholder mapping and analysis...........................................................3
Response to question 2: Change agent and communicating change...............................................6
Response to question 3: Models of organizational change..............................................................7
Response to question 4: Strategies to manage resistance to change................................................8
Response to question 5: Ethics in the context of the given case study..........................................10

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Change Project Scenario
The change project scenario includes the scenario of Lakeland Wonders. Lakeland
wonders had recently changed their CEO and Cheryl Hailstorm was appointed for the same
purpose. She had identified several issues that was presently being faced by the organization that
was demanding a number of changes in the organization. Some of these issues included- the
declining culture of the organization that wax quite evident from the fact that employees were
not working properly as they deserted the company premises as soon as it was 6:30 p.m. in the
evening.
Further the company was known for the high quality of its goods and services however
recently enough it was facing issues with poor quality packaging and design. This is so because
the company was getting its packaging and design done from a local firm. On the other hand the
company was bot selling as many products in the market as it was required to and therefore it
was also suffering from lower productivity of employees. The company had undertaken a
contract with the union which also had a major role to play in influencing the employees of the
company. Therefore in order to overcome all these issues being faced by Lakeland Wonders, it
was necessary for the organization to undergo a change.
Some of the major changes that were required to be undertaken by the company
included- change in the organizational culture in order to help the employees avoid resist
changes and adapt to the same in a more flexible manner. Moreover the CEO felt that there was a
need to recruit experts to look after the packaging and designing of the goods and services
offered by the company. Moreover Cheryl Hailstorm also recommended grabbing the

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opportunity being provided by the bulls eyes deal by providing them with the company’s high
quality goods and services.
For this same purpose Cheryl Hailstorm also recommended carrying out manufacturing
operations offshore through outsourcing. As this would help in reducing the manufacturing cost
of the company and will help in meeting with the pricing requirements of the bulls eye deal. This
is also because the company was presently operating in an upscale market where the
manufacturing cost tends to be higher and therefore the company decided to take its
manufacturing operations to a mid-scale market.
For the same reason the CEO decided to appoint Cecil from the Kids & Company to look
after their outsourcing activities and also for the purpose of development of a new products.
However this may further cause other issues within the organization, such as the existing
employees of the manufacturing department may feel that there will be job cutting in the
organization due this decisions of management. However the company is actually aiming at job
expansion through its decision of outsourcing and the same needs to be communicated properly
with the employees of the manufacturing department.
Response to question 1: Stakeholder mapping and analysis
Stakeholder analysis refers to collecting and analyzing all necessary information in order
to identify all those stakeholders who are important for a particular project or program (Kivits,
2011). Therefore the stakeholder’s analysis includes three main steps: identification of the
stakeholders through gathering and analyzing all necessary information, prioritizing them and
understanding the interests of the key stakeholders. Once the stakeholders have been identified it
becomes necessary to map them according to their levels of engagement with the project or the