Change Management Strategies of Woolworths

Change management 0
Change Management
Student’s Name
9/30/2019

Change management 1
Contents
Introduction................................................................................................................................2
Changing strategies of Woolworths...........................................................................................2
Factors responsible for change...................................................................................................3
MC Kinsey 7S Model.................................................................................................................4
Human resources strategies........................................................................................................4
Integration of the future strategies.............................................................................................5
Self-reflection.............................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Change management 2
Introduction
The increasing competition and the emergence of globalisation has developed the
need for the organizations to focus on restructuring and developing of the innovative
strategies that will helps in improving the organization culture and maximising the
satisfaction of the customers. The implementation of continuous change will drive
innovations in the organization and will the profitability of the business (Oberg et al, 2017).
Woolworth has diversifies its operation to 1008 stores and currently employs 2, 01,
522 to deliver value and convenience to the customers. It focuses on implementing innovative
strategies to increase the customer satisfaction. The further paragraphs o the report will
reflect upon the current innovative strategies adopted by Woolworth and the factors that drive
the need for change. The report will also cover the human resource strategies developed by
Woolworths for managing the resistance of the employees towards the adoption of change. It
will also highlight the integration of the future strategies for the sustainability of the
organization (Woolworths Group Limited, 2019).
Changing strategies of Woolworths
Woolworths aims to deliver convenience, quality and value to the customers and has
implemented the innovative strategies to enhance the customer experience. The organization
has focused on restricting and has transformed into department based organization structure.
This allows easy flow of communication and drives innovation in the organization (Methner,
Hamann, & Nilsson, 2015).
In order to improve the customer experience the organization has focused delivering
the personalised experience and has made various add-ons at the retail stores to provide
convenience to the customers and expand the sales by high product visibility. The company
improves the in-store experience and has provided wide variety of product choice by
continuous updation in its products. The company has focused on changing the structures of
their retail stores and adopted high-tech applications to improve the customer support
services and reducing the time of product delivery (Biddle, 2016).
The company has added sensors at the shelves to track the product availability and
ensuring effective management of the products. The tracking of products through the use