Change Management Plan Presentation 2022

Change Management Plan for Samson Media
Student Name
(Affiliation institution

Introduction
Samson Media publishes several upmarket fashion magazine.
Samson Media has partnered with a number of high profile houses to feature their products in the
magazines and provide a source of advertising revenue to the Samson Media.
The target audience of the Samson products are women aged 35 to 54 years.
In the past two years, the Readership of the magazines has declined due to rapid competition from a wide
range of fashion magazine and customers switching to digital media.
With the decline in the readership, the Samson Media has experienced a decrease in share price as well as
decline in the profits by 20%.

Samson’s media Change objectives
 Increase return on capital to 8% within 2 years
 Relocation of the head office to a small office
 Restructuring the head office staff through shifting to a small core of permanent staff and contract staff
 Additional features to be made available for the subscribers through podcasts, video clips and discussion.
 Increase return on capital employed to 8% within 2 years
 Enact a transformational change of the company that will convert all magazines to a digital format only.
 Close the printing and distribution site.
 Achieve cost efficiencies through relocating the head office to a smaller office.
 Restructure head office staff through moving to a smaller core of permanent staff and more contract staff.

Rational and vision for change
Digital marketing- Result in a Niche Market.
Competition from the brands specializing in the digital magazine- customers may not purchase products.
high quality in terms of content and features is required to neutralize the competition.

The proposed change in the organization
 relocating the head office to a smaller office
 convert all magazines to a digital format
 Restructure head office staff through moving to a smaller core of permanent
staff and more contract staff
 shut down the site and make all of the staff redundant.
 Retaining Employment contracts for all staff members employed in Head
Office.

Benefits of change
 Company sustainability in the competitive publishing industry it operates
 Improved working condition for employees
 Increased in profits.
 Additional features available to subscribers such as video clips, podcasts and discussion
 Addition of content to include health and beauty, fashion and celebrity gossip.