Change Management Plan for Samson Media: Lead and Manage Organisational Change

Llead and manage
organisational change

Table of Contents
Part A.............................................................................................................................................................3
Introduction................................................................................................................................................3
Major change objectives in Samson media:...............................................................................................3
External environment analysis...................................................................................................................3
Sources of information on change management and best practice approach............................................4
Risks and barriers to change and strategies to overcome these.................................................................4
Major change requirements........................................................................................................................5
Prioritisation of change requirements........................................................................................................5
Cost-benefit analysis..................................................................................................................................5
Recommended communication and education strategies..........................................................................5
Risk Assessment........................................................................................................................................6
Risks and barriers to change and strategies to overcome these.................................................................6
Communication and education plan.........................................................................................................13
Guiding human resource department for team building..........................................................................15
Develop a staff communication to promote the benefits of the upcoming training, to assist in to
overcoming resistance to change.............................................................................................................16
PART B........................................................................................................................................................17

Part A
Change Management plan
Introduction
Samson media is a publisher of different market fashion magazines they are having strong link
with high profile fashion houses their products are featured in magazines. They are providing a
significant source of advertising revenue and does not eminently include 35 to 54 year old
woman. In the present situation they are facing a situation of declining revenue because of
increasing competition from other fashion magazines and consumers because they are searching
to digital media.
Major change objectives in Samson media:
1. Increase return on capital to 8% within 2 years.
2. Enact a transformational change of the company that will convert all magazines to a digital
format.
3. Close the printing and distribution site.
4. Achieve cost efficiencies through relocating the head office to a smaller office.
5. Restructure head office staff through moving to a smaller core of permanent staff and more
contract staff.
The present human resource practices at Samsung media are related with the policies related to
recruitment and selection of quality staff so that further training can be provided to them by
understanding the job role and following all the required following all the required procedures.
External environment analysis
External Analysis:
Political factors: The changing nature of external environment there is higher taxation policies
on paper industries that is leading to difficulty in managing the overall policies and cost for
Samsung media
Economic factors: the organisation is willing to switch towards digital platform for offering the
magazines online as compared to the printed mediums. The situation is leading to difficulty in
managing the present scenario of offline magazines.

Social factors: Samson media is going to have future benefits in form of using it as a source of
maximizing the benefits from shifting preferences of people. The changing preferences from
traditional paper magazines to digital platforms are going to help the present customer base of
Samson media.
Technology factors: Samson media is going to benefit from the increasing technological sources
that is internet revolution.
Legal factors: there are change laws that have to be completed regulated it includes data
protection and regulation act that have to be completely at that in order to have proper address to
legal laws and practices.
Environment factors: the changing external environment there can be contribution towards
saving of paper by Samson media. It is a step towards having more eco-friendliness of products.
Sources of information on change management and best practice approach
Best practices of changes management:
Mobilize activities and visualising the change management approach. In Samson CEO Amir
Johnson is swelling to focus on having a transformational change that is going to convert all the
magazines to a digital format. This change is going to have higher cost efficiencies that can help
in maximizing the revenue and profitability for the organisation and long run.
Risks and barriers to change and strategies to overcome these
Samsung media there are certain barriers to change that may affect the present change
management process:
Communication skills: the communication skills of top management may affect the overall
process of communicating the change process to all the work force
Resistance to change: there can be higher resistance to change on part of employee because
they are habitual of working in the traditional printing environment and now there will be a
complete major transformation towards digital process.
Innovation and creativity skills of top management are going to help in teething with the
change barriers. It is going to assist in the process of maximizing the overall change
benefits.