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Change Management Plan - Assignment

   

Added on  2021-05-31

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BSBINN601 Lead and manage organisational changeChange management plan templateChange Management Plan TemplateIntroductionSamson Media is a popular publishing house, however in the age of digitization it is facingthreat from the fashion magazines of rivals and due to the tendency of consumers to shift tothe digital medium. Therefore, new CEO (Amir Johnson) has been appointed to bring changemanagement style to the publishing house and help in recovering the brand from loss. Some ofthe strategic goals in this regard are increasing the return on capital and shifting to a digitalmedium along with the inclusion of more health, beauty and fashion based content.Project SponsorThe project sponsor will be ANZ Bank, AustraliaProject ObjectivesThe aim of the project will be achieve cost efficiencies through relocation of the head office to asmall office, restructuring the head office staff through shifting to a small core of permanentstaff and contract staff and additional features to be made available for the subscribersthrough podcasts, video clips and discussion.Change Objectives and PrinciplesThe aim of the transformational organizational change is to make the employees in theorganization feel valued considering the results of the staff survey that showed manyemployees are not contended with the management style. The principle for the changemanagement will be inclusiveness and consultation. The ethical issue would be to ensure thatemployees have the space to share their feedback and this can be ensured throughanonymous survey feedbackChange Plan ElementsThe main elements of change will be people (motivation through reward programs), changing the content of magazine and bringing a transformation in the work culture. In terms of technology the change can be observed that the there will be change from print magazine to digital medium, in terms of skills the employees will be provided a training to adapt to the demands of the changing word culture and equip themselves to write for the digital medium, and the new CEO who is believed to bring change for the company through transformational leadership.Rationale for the ChangeMotivation is the driver for change and the constraint would be pleasing the already dissatisfied employees. The risk would be proper implementationKey Stakeholder AnalysisThe key stakeholders will be staff, management and the customers. The management needs tobe sensitive towards the staff, the staff would be concerned about career growth and better channels of communication and for the customers they would want the brand to publish high-quality content on the digital platform (Turlais 2016).The preferred medium of communication will be session sessions involving dialogue about the changes, newsletters, briefings from project team members, frequently asked questions© j+slearningwork 2016
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