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[PDF] Change Management Process Assignment

   

Added on  2021-04-21

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[PDF] Change Management Process Assignment_1

EmailTo:From:Subject: Change Management Process Dear Amir, CEOChange Management of Samson MediaOverviewChange management process is an important standardized procedures and methods of managing change in a workplace or an organization. The Change management process refers to a sequence of activities or steps that leaders or change management team follow to institute change in an organization to meet a defined goals (Langley et al., 2013). Change affects human resource in the organization and if not well managed can lead to organizational failure. The change management process is used to ensure efficiency when handling change and minimize the change impact. Change management therefore ensures the individuals in the organization are not negatively affected, product quality is maintained, and improvements are achieved in day to day operations (Hornstein, 2014). The following write-up develops a change management process for Samson Media from the current declining profits and share price to increasing returns on capital by 8% within the 2 years. Current Situation at Samson Media Samson Media readership has fallen for the past two years. The readers of the magazines who are mostly women between 35-54 years have reduced due to increased competition from other fashion magazines and readers switching to digital media. Samson Media profits have declined by 20% that has led to fall in share price. The publisher is also experiencing an increase in operational cost. The publisher has therefore appointed a new CEO, Amir Johnson who together
[PDF] Change Management Process Assignment_2

with other managers has developed the company’s Strategic plan to drive change in the company. There is need for change at Samson Media to fill a performance gap, take advantage of an opportunity, and minimize business threats. The performance at Samson Media has declined by 20% that has led to fall in share price. The change is required to improve performance and reduce cost of operations to bring back the company to profit making. On the other side, the publisher is threatened by increased competition from other fashion magazines. There is need to change their product to attract more readers and reduce competition that is threatening the company. Samson Media also has an opportunity in digital media. The company has an opportunity to create products for customers who are shifting to digital media. This will enable the business regain readers of the magazine and get new readers in the digital platform. Samson Media existing practices are not in line with the strategic objectives. First, the publisher publishes print media while the strategic plan aims to publishing digital media. The strategic planalso has additional features to subscribers that will include video clips, podcasts, and discussions.The second practice at Samson Media is focus to fashion and celebrity gossips. This is different from strategic objectives whose focus will be health and beauty, fashion and celebrity gossips. Change will therefore be required to change the existing content to digital format and include more content to align with the strategic plan of the company. External environment analysisSamson Media is faced with several environmental factors. First, Samson Media will be requiredto meet government regulations on medical content. Venturing to healthy content will require thecompany to be certified or licensed by the authority to ensure citizens are getting quality, accurate and verifiable medical information (Ajmal et al., 2012). Secondly, the publisher will have to search for new experts to write on health and beauty and retrench some employees. Samson Media will be affected by availability of experts in the labour market. Thirdly, Samson Media will be affected by readers’ behavior. The social behavior change in the society on
[PDF] Change Management Process Assignment_3

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