Change Management - Report

CHANGE MANAGEMENT
REPORT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Change Management Process.....................................................................................................3
Organizational Activities............................................................................................................4
Formulating a Cohesive Strategy................................................................................................4
Implementing Change................................................................................................................5
Future-proofing...........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
In this report, the process which was adopted by Saffire Freycinet Hotel for
implementation of technological changes i.e. software in the company which minimized the role
or front desk staff i.e. Property Management Software has been discussed (Bowie and et.al.,
2016). The resistance of employees has also been discussed and lastly, development of
sustainable change practices has been detailed.
MAIN BODY
Change Management Process
Since the management of Saffire Freycinet Hotel is planning to implement PMS
software, this implies reduced front desk staff and hence employees are not ready to accept this
change. Further, the management is also resisting as it will require distribution of their authority,
and employment of new technological personnel. The BOD intend to bring this organizational
change in the business model through following process:-
Identification of Need:- This step involves identifying what exactly requires to be changed in the
company. At present, Saffire Freycinet Hotel does not have any software for customer booking
and management which often leads to delay in booking where visitors and guests have to wait
unnecessarily. Therefore, BOD is planning to install software which will help in properly
documenting the data related to visitors and improve productivity of employees thus increasing
revenue as well (Shamim and et.al., 2017).
Aligning the activities and employees of organisation for implementation of change:-
Implementation of PMS software requires hiring of technological staff i.e. creation of separate IT
department which will mange the software and make it adaptable to hotel's operating system. It
also signifies change in the structure where one more department will be added in the
management team of hotel. And lastly, identifying and removing inefficient employees who are
not major contributors in Hotel.
Implementation of activities:- Implementation is an extremely crucial process which involves
support of workers. This can only be done when they understand why the implementation of
change is necessary and how it will improve the present status of employees. This is a very
comprehensive process and requires time for successful implementation of change so that Hotel
can progress along with changing environment.
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Organizational Activities
For successfully developing the change strategy, there are various aspects of
organizations that need to be integrated in this process (Zsarnoczky, 2018). Organization
Development Interventions can assist the process as these interventions act as building block
through which, already planned activities that would improve the functioning of organization
along with incorporation of various members of the organization.
Team Building:- At present, it is extremely important for the management of Saffire Freycinet
Hotel to inculcate team building process by developing interpersonal relationships. In the
workplace, there are various conflicts between the existing employees and replacing these by
addressing and removing them. This will help the staff of Hotel in simplifying the process of
change implementation.
Getting Regular Feedbacks:- Conducting surveys, agreement polls etc. are a few techniques that
help in analysing what the employees actually feels and think regarding implementation of
change. This helps in building insight and expanding the view of management that helps in
identifying those points which have not been included or correctly included in the change
implementation plan (Horng And et.al., 2016).
Process Consultation:- This is another aspect which helps in taking an external point of view
regarding the strategy formulated for change implementation. Saffire Freycinet Hotel can hire an
external reviewer who will identify the flaws in the strategy developed and also present tactics
for making the change implementation process an easier thing.
Sensitivity Training:- This intervention helps in creating a positive environment at the
workplace regarding change implementation in an informal manner. This helps in knowing what
are employees beliefs and attitude towards the proposed changes and also influence them to
develop and focus on positive aspects so that resistance to the change can be minimized
Formulating a Cohesive Strategy
Before implementation of change, the strategy that is formulated for its implementation
must be comprehensive addressing different aspects related to change and thus forming a
cohesive strategy. There are various aspects that must be integrated into their change
implementation strategy by Saffire Freycinet Hotel which have been discussed below:-
Convergence of Planning:- The word convergence signifies two or more different aspects which
come together to formulate a comprehensive strategy which includes all the view points. The
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planning which is done in this manner i.e. which integrates the diversified points is extremely
comprehensive and strong (Tugores and García, 2015). At Saffire Freycinet Hotel,
implementation of PMS Software involves cooperation of existing employees and the newer
technical staff hired as the older staff has experience regarding how the hotel operates and what
activities are involved whereas the newer technical staff hired helps in implementation of
software for these activities.
Organizational Development:- The very meaning of development in an organization signifies
incorporation of changes in the present activities. In Saffire Freycinet Hotel, the management
intends to implement PMS software and this will help in simplifying the process and meeting
customer requirements in an efficient manner. Incorporating technological changes will help in
increasing competitiveness of the Hotel and the core purpose of strategy formulation is
improvement in present scenario to a desired better position.
Communication:- Communication is another aspect which plays a key role in an efficient
strategy formulation. While implementing change, there ned to be proper communication
channels horizontally as well vertically. Employees should be able to express their doubts and
give suggestions to the management freely and management should concisely and clearly convey
what they intend from employees (Gomezelj, 2016). Similarly various departments should
convey whatever they want to so that communication barrier can be removed and everyone can
work collectively towards acceptance of change.
Implementing Change
After the strategy has been formulated, implementation of that strategy is not an easy task
and requires various tools and techniques that need to be used so that it can be implemented
successfully:-
Proposing Incentives:- It is a common tendency to keep personal interest before professional
interests and this aspect can be exploited by the management by providing various incentives and
other benefits to those employees who are quickest to accept change and accordingly increase
their performance. This will motivate other employees as well to work harder and create healthy
competition in Saffire Freycinet Hotel so that employees can quickly integrate their activities
with technological environment.
Redefining working patterns and Cultural Values:- Redesigning of the present activities and
cultural norms and replacing them with new ones increase the motivation level of employees as
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they try to adjust and Fit in as per the newly formed environmental traditions. In Saffire
Freycinet Hotel, along with implementation of PMS software, the retained staff can also be given
increased authority (Kandampully, Bilgihan and Zhang, 2016). This will lead to regular
improvement in the organizational methods and procedures of operating.
Exercising Authority:- Along with giving adequate authority, it is also necessary to train
employees regarding how that authority should be used so that productivity can be maximized.
Coercive power although helps in implementing change in short term perspective but in wider
terms, it can be a disastrous situation. So employees should be trained that this power is for
increasing their as well as other employees efficiency and hence, this desire to exercise power
will help them in adjusting and adapting to change more quickly than through normal procedure.
Future-proofing
Future Proofing is a process through which organizations try to anticipate future and
develop those strategies that will protect the organization from any future shocks and situations
of crisis (Shamim and et.al., 2017). This help in encouraging sustainability in the organization
and implementing change in a better way:-
Developing Proactive rather than reactive strategies:- In the current dynamic environment, it is
essential that an organization identifies the probable changes in market trends and formulate
those strategies that will prepare them in advance to deal with the changes so that when the need
to implement change actually arises, it is not a difficult process and will help the company to
overcome them.
Constant Experimentation and Innovation:- Developing new technique of doing the same
business creates regular innovation and development in the organisation and motivates employee
as well building up their excitement level and this serves double purpose of developing skills of
employees and increasing the spontaneity of the firm in adapting the intended change.
Observing Customer Behaviour:- For any company, successful identification of changing
behavioural tendencies of their customers is the key aspect in maintaining the competency of
hotel. The current idea of implementing Project Management Software will increase the
efficiency of Saffire Freycinet Hotel and prepare them for further rise in visitors so that prompt
service can be provided to them as no one likes to wait (Bowie and et.al., 2016).
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Therefore implementation of these practices in the workplace helps in developing core
competencies of the company which makes it unbeatable thus increasing the competitiveness of
the company in the market.
CONCLUSION
The research conducted in this report concludes that for implementing change in the
organization, it is extremely necessary to formulate appropriate strategies and change
implementation plan. For installing the PMS software in Saffire Freycinet Hotel; it is extremely
important to integrate employees with the intended change and for this various tools and tactics
that need to be implemented have been documented. Lastly, this report also highlights the
importance of future proofing and the tools through which it can be implemented.
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REFERENCES
Books and Journals
Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.
Shamim, S. and et.al., 2017. Examining the feasibilities of Industry 4.0 for the hospitality sector
with the lens of management practice. Energies. 10(4). p.499.
Kandampully, J., Bilgihan, A. and Zhang, T.C., 2016. Developing a people-technology hybrids
model to unleash innovation and creativity: The new hospitality frontier. Journal of Hospitality
and Tourism Management. 29. pp.154-164.
Gomezelj, D.O., 2016. A systematic review of research on innovation in hospitality and
tourism. International Journal of Contemporary Hospitality Management. 28(3). pp.516-558.
Tugores, M. and García, D., 2015. The impact of innovation on firms' performance: an analysis
of the hotel sector in Majorca. Tourism Economics. 21(1). pp.121-140.
Horng, J.S. And et.al., 2016. The role of sustainable service innovation in crafting the vision of
the hospitality industry. Sustainability. 8(3). p.223.
Zsarnoczky, M., 2018. The Digital Future of the Tourism & Hospitality Industry. Boston
Hospitality Review. 6.
Online
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