Change Management Strategy at Starbucks

Running head: CHANGE MANAGEMENT STRATEGY
CHANGE MANAGEMENT STRATEGY
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CHANGE MANAGEMENT STRATEGY1
Table of Contents
Introduction................................................................................................................................2
Overview of the Change at Starbucks........................................................................................2
Analysis of the Change through Change management models..................................................3
Relationship between leadership and change agents.................................................................3
Relationship between management and organisational change.................................................4
Conclusion..................................................................................................................................5
References..................................................................................................................................6

CHANGE MANAGEMENT STRATEGY2
Introduction
As stated by Hayes (2018), the modern-day business enterprises for the successful
implementation as well as the management of the changes needs to take the help of different
kinds of change management models. Cameron and Green (2015) have noted that along with
the usage of adequate change management models, the business enterprises also need to take
the help of adequate management and leadership styles so as to get the desired results from
the changes that they are implementing. Furthermore, the effectiveness of the changes that
the business enterprises are implementing greatly depends on the management and the
leadership styles which are being followed within the concerned enterprise and also the kind
of change management model which is being used for the implementation of the concerned
change. The purpose of this paper is to undertake a critical analysis of the ineffective change
management process which was undertaken by Starbucks to offer tea to the customers.
Overview of the Change at Starbucks
Starbucks which holds a monopoly in the coffee-chain industry in a bid to enhance the
scope or the prospects of its business decided to introduce tea within the menu offered by it
(Starbucks.com 2019). In this regard, it needs to be said that the primary objective of the
concerned enterprise behind the implementation of this change was to enhance its customer
base and thereby to increase its profitability (Cnbc.com 2019). However, it was seen that the
change was implemented by the enterprise under discussion here without undertaking any
effective market research or for that without the usage of any change management model or
strategy. The resultant effect of this was that the concerned enterprise failed to derive or for
that matter get the desired results from the concerned change and rather than adding value to
the enterprise it adversely affected its prospects (Cnbc.com 2019).