Change Management in Lakeland Wonders

Running head: CHANGE MANAGEMENT
Change Management
Name of the Student
Name of the University

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CHANGE MANAGEMENT
Executive Summary
This report has been based on the change management procedures done by Cheryl Hailstorm in
the Lakeland Wonders. The change management procedures taken by Cheryl Hailstorm have
been discussed in the report. Comparison of the change management theories and procedures
taken by her has been done in the report. Strengths and weaknesses of the Lakeland Wonders in
organizational change has been discussed in the report. The analysis has been done ion the bass
of culture, contextual and stakeholders of the organization. Proper recommendation to changes
made by Cheryl Hailstorm have been provided in the report.

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CHANGE MANAGEMENT
Table of Contents
1. An overview of organizational situation......................................................................................4
Report Objective and scope:........................................................................................................4
Scope:..........................................................................................................................................4
2.1 Key concepts about the changing:.............................................................................................5
Lippitt’s Phase of change theory:................................................................................................5
Social Cognitive Theory:.............................................................................................................6
2.2 Organizational change program of Lakeland Wonders by Cheryl to other stakeholders:.........6
Strength and Weakness of the Lakeland Wonders in organizational change:.............................7
Analysis/evaluation of the change programme communicated by Cheryl..................................8
Contextual analysis:.....................................................................................................................8
Cultural analysis:.......................................................................................................................10
Stakeholder analysis:.................................................................................................................11
2.3 Analysis of theories.................................................................................................................12
Recommendation...........................................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15

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CHANGE MANAGEMENT
1. An overview of organizational situation.
Kids & Company is famous toy company, which produces toys for the kids. The main
customer base of this company is in the high market. Being famous for providing world class
products, the price of the toys and other products in Kids & company is apparently high.
However, CEO of this company Cheryl Hailstrom, wants to capture the mid market in the toy
industry. In order to do this the contract of Bull’s Eye store is important (Carnall, 2018). It has
been found out that the price Bull’s Eye Store is giving for the contract is low compared to the
production cost of Kids & Company. In this situation, Cheryl Hailstorm is trying to convince the
other members of the management and production board to make this contract possible.
Report Objective and scope:
The main objective of this report is to analyze the changes in the management process
and the functionality of the organization. Generally, the consumer base of the company is fixed.
In this case, Kids & Company, only produces hi-end products which are costly (Hayes, 2018). In
order to cover more market space, this organization is planning to enter into the mid market
section of the toy industry. This will help them to provide standard toys to the consumers with
affordable price. Through this decision or step, the organizational change takes place in Kids &
Company. This change will lead to the changes in the production of the toys and the distribution
of the toys.
Scope:
The scope for the discussion regarding the changes in the management for the
organization can be analyzed through discussion that possible changes needed to be done in the