Change and Organisational Development for LPHY Charity

change and
organisational
development

INTRODUCTION
Organisational development is the study and implementation of those practices, processes
and techniques within the organisation which help the company to enhance their productivity and
profitability. It will also help to develop organisational culture so that the employees will get
motivated to work effectively to achieve their goal. LPHY is a local charity who aim to support
the best Hospice care for local people. This organisation has two halves, Retail and Non- Retail.
There are few of the issues faced by this charitable organisation like lack of fund raising
activities after COVID pandemic, lack of computers in their headquarter for performing official
tasks and high turnover of employees because other companies offer them more salary. The
following report covers strategic and operational importance of change for LPHY, application of
change management model and the role of organisational development in company's success.
MAIN BODY
Argue the strategic and operational importance of change for LPHY
Identify, apply and evaluate appropriate change management models that you would advise LPH
engage with
Change management is the concept where organisations adopt those changes within their
companies to achieve their organisational goal effectively.
Lewin's change management model- It is having three stages which will define the change
process. This model will help to analyse the reason for change and further this model is
explained below-
Stage 1- Unfreeze
This is the first stage of lewin's change management model which will help to analyse the reason
for change by the company. This is the stage where company analyse that change is necessary
for their organisational growth. In context of LPHY, their few of the changes are analysed like
hiring new and talented employees who can help them to raise their fund effectively. Secondly,
they have also analysed that they need to purchase new computers for their organisation. In
context of chosen organisation, their managers can communicate their employees at this stage to
analyse the reason for their turnover. Secondly, they can also ask their employees about all those
resources and benefits from the organisation which they need to perform their task effectively.
Adopting change with effective communication with existing employees will help the

organisation in two ways, first it will help to change those area of business which actually
require change for development and second is that it helps to build a good relationship between
managers and employees. It will al;so helpful for the LPHY organisation to compare their
performance with their competitors within the industry to analyse the actual area where they are
lacking behind.
Stage 2- Change
This is the second stage of this model which perform actual change within the company. Here,
the plans are converted into actions for change. There are two keys to perform change
successfully which is time and communication. It is essential for the organisations to adopt
change on time and communicate their change to their employees. In context of chosen
organisation, this stage will help them to hire new computers for avoiding generating business e-
mails from personal e-mail ids. Secondly, here, the company can change their payment system
and offer more incentives and benefits to their employees to minimize their turnover. Here,
company will focus to retain their talented employees by providing them more benefits than they
get earlier. Secondly, in case of hiring new employees, the company must hire those employees
only which have better network connection within the society for fund raising. Here, manager
can also build teams within the organisation to perform their task effectively and quickly as well
as to create a positive working environment for the employees.
Stage 3- Refreeze
This is the stage where company will continue to work with new change. This is one of the most
sensitive stage of this process because here, the change is going to accept by the employees and
it is tough to quickly adopt the change and working with new style. Hence, it is essential for the
chosen company to give few time to their employees to become friendly with the new change
because forcing employees will results totally opposite for the company. Hence, in case of
purchasing new computers and updated software, it is essential for the company to hire IT
experts who will train their employees to use new software and solve the technical issue if it will
arise. On the other hand, while increasing the compensation amounts of employees, the company
is required to inform their employees and make them clear about the benefits they will get for
working within the organisation. Communication is most important factor of this stage because
clearing the vision of employees will help the company to adopt changes in a right way for right
purpose.