Changemakers Creativity and Value Creation: Using AI, AR and VR to Solve Online Retail Business Problem in Cosmetic Industry

This research focuses on using AI, AR and VR technology to solve the online retail business problem in the cosmetic industry. It includes ideation, research strategies, data collection methods, and research philosophy. The aim and objectives of the research are to identify the change-makers creativity and value creation while developing virtual make up rooms using AI, AR and VR technology to grow the online business. The research strategy used is case study and the data collection method used is secondary.