This assignment delves into the history of TUI Group, a tour and travel organization that has undergone significant development over the years. From focusing on cultural, local, and rural communities before 1945 to adapting to the industrial revolution, and then increasing market share in the post-war period, TUI Group's evolution is examined. The analysis highlights key events and periods, including the 1949-1979 era of economic growth, and how the organization has changed its focus to meet changing market conditions. The assignment also touches on the challenges faced by tour and travel services prior to 1945 and how they have evolved to become a significant sector in modern times.