Changes in Hotel Industry

Changes in Hotel Industry
Report
Student name

Executive summary
In this report, strategic business development and key driver of change will explain in details and its
benefits to companies with the help of theories. This report will describe about the changes in business
of the hotel industry in terms of ownership and operating models. This report is based on the hotel
business and its changes in present era. It will consider three points, which are asset management,
online reservation system, and proliferation of lodging alternatives. It will provide different benefits of
assets recycling to hotels and advantage of development of online marketing and reservation systems.
In conclusion, it will conclude with benefits of changes in the hotel business and impacts of ownership
and operating model.

Contents
Executive summary.....................................................................................................................................1
1.0 Introduction...........................................................................................................................................3
1.1 Authorisation and purpose of the report...........................................................................................3
1.2 Hindrances and limitations encountered...........................................................................................3
1.3 Scope of the report............................................................................................................................3
2.0 Strategic Business Development...........................................................................................................3
2.1 Theory of change and expectations...................................................................................................3
2.2 Key drivers of change.........................................................................................................................4
3.0 Current Changes in Hotel Ownership & Hotel Operating Models..........................................................5
3.1 Changes in hotel’s asset strategy.......................................................................................................5
3.2 The growth and development of online reservation systems............................................................5
3.3 The proliferation of lodging alternatives...........................................................................................5
3.4 The quality of labour..........................................................................................................................5
4.0 Analysis..................................................................................................................................................6
4.1 Hotel’s Asset Strategy Changes.........................................................................................................6
4.2 The growth and development of online reservation systems............................................................6
4.3 The proliferation of lodging alternatives...........................................................................................6
4.4 The quality of labour..........................................................................................................................6
5.0 Conclusions............................................................................................................................................6
5.1 Hotel’s Asset Strategy Changes.........................................................................................................6
5.2 The growth and development of online reservation systems............................................................6
5.3 The proliferation of lodging alternatives...........................................................................................6
5.4 The quality of labour..........................................................................................................................7
References...................................................................................................................................................9

1.0 Introduction
1.1 Authorisation and purpose of the report
Many industries are successful because of its services and satisfaction of customers. This report will
provide strategic business development using theories and expectations and key drivers of change.
Companies make many changes to grow their business at global level in their business models and
business processes. It provides benefits to customers and companies in terms of cost (Smith, 2018).
This report will include current changes in ownership and operating models of hotel industry. It will
analyse three things, which are hotel’s assets strategy change, growth and development of online
reservation systems and proliferation of lodging alternatives.
1.2 Hindrances and limitations encountered
This report will provide external and internal impacts on hotel industry through current chnages of
ownership and operating model only. It will cover onnly three changes in the hotel business.
1.3 Scope of the report
This report will provide critical analysis on current changes in the hotel industry including ownership and
operating models. It will provide key drivers of changes in the hotel industry. This report wills analyses
different factors of hotel industry.
2.0 Strategic Business Development
Customers of any industry want changes in assets most of the time with latest improvement in facilities
provided by organization. It is a big challenge in front of organizations that provide changes in services
and products with innovative innovations. It is cost effective and time taken process.
2.1 Theory of change and expectations
Technologies make huge impacts on business of an organisation. Artificial Intelligence (AI) provides help
to create innovative innovation, which is used in the business and society improvement and
development (Benjamins, 2006).