Changing Attitudes to Driving through Floodwaters

Running head: CHANGING ATTITUDES TO DRIVING THROUGH FLOODWATERS
Changing Attitudes to Driving through Floodwaters
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CHANGING ATTITUDES TO DRIVING THROUGH FLOODWATERS
Table of Contents
The Different Components That Affect Attitudes.....................................................................2
Effectiveness of Social Media to Keep People Engaged...........................................................3
Services to Close the Attitude-Behaviour Gap..........................................................................3
 Event...............................................................................................................................4
 Street Act/Play................................................................................................................4
 Billboards and Hoardings................................................................................................4
 Set up safety Guards........................................................................................................4
Reference List –.........................................................................................................................5

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CHANGING ATTITUDES TO DRIVING THROUGH FLOODWATERS
The Different Components That Affect Attitudes
The various components which were engaged and affects the attitudes are – affective
(feel), cognitive (think) and conative (behave) (Tannenbaum et al., 2015). "Affect" alludes to
the evaluative responses which are epitomized. The two normal types of affect are
temperaments and feelings, the two of which are the emotional states. Relating these three
components to given case study, states that approximately half the people in Queensland
initially felt that floodwater is 11-30 cm deep and that their vehicle can handle it
(Tannenbaum et al., 2015). While 25% of them did not think that driving in flooded areas
was dangerous and some even assumed that the speed of the water did not matter (Gissing et
al., 2016). Due to this careless attitude, a lot of accidents have already happened leading to
death for a few. Hence, the Queensland Government took the initiative to reduce the number
of people who thought similarly (Grice & O’Halloran, 2019). During the campaign, it was found
that men tend to behave in this manner because of their masculine belief and boldness.
Furthermore, it was also observed, another contributor to this poor behaviour was lack of
knowledge and now knowing how else to behave as they did not know about any other
alternative. The campaign took a ground-breaking tactic to stop the citizens from putting their
own and their loved ones life at risk. It looped them into how they should contemplate,
prepare, act and maintain how they behave. The result obtained was a drastic change in the
attitude of people towards driving through floodwater where 49% of them now will never
drive through it from just 5% (Shevellar & Riggs, 2015). There was a change in their
behaviour as well where 79% of them will try to look for alternatives and 59% of them will
make sure to have a back-up plan (Tannenbaum et al., 2015).