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Changing Brand Preference Assignment

   

Added on  2020-03-23

8 Pages4116 Words30 Views
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REPORT
Changing Brand Preference Assignment_1

Running head: REPORTChanging Brand PreferenceName of the StudentName of the UniversityAuthor’s Note
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REPORTExecutive SummaryThe report is to suggest proper value creation and marketing strategy to compete the existingSamsung Gear VR product in the Australian market. The competing product HTC Vive kit is forthe target segment of esteem needs of the middle and upper income group of the population. Theanalysis shows that the Samsung Gear VR’s value proposition and marketing strategy lags someof the uniqueness such as boosting proposition and identification of customer segment. HTC canutilise that and implement them in their value proposition to make a stronger appearance in themarket. Moreover, sharing customers’ opinion and experience is another effective way ofpromotion of the product that is not utilised by Samsung in their promotion of Gear VR. HTCcan implement it for their Vive kit, which is a similar product to Samsung Gear VR. The following points attain an important position in the report:Theoretical approach towards customer behavior enhances the awareness of the personnelof companies like HTC about the ways and means to satisfy their needs, demands andrequirementsEnsuring the wellbeing of the customers is one of the prime responsibilities of thepersonnel, where risk assessment is one of the vital exercises.Quality of the product matters most for the product, therefore the personnel need to paycautious attention towards manufacturing high quality productsCreating short term goals helps the personnel to improve their focus on business, whichenhances their confidence towards the execution of challenging tasks. Evaluation needsto be done of the identified and specified goals and objectives to see whether theapproach towards reaching the benchmark is correct and appropriate in terms of
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