Changing Consumer Attitudes towards Online and Offline Stores in Fashion Consumption

This article explores the changing attitudes of consumers towards purchasing items in ‘bricks-and-mortar’ stores and online stores. It compares and contrasts the two types of stores and discusses the role they will have in the future of fashion consumption. The article references five sources and evaluates their relevance to the topic. The sources provide insights into consumer behavior, lifestyle, and attitude towards online and offline stores. The article also discusses the challenges faced by consumers while purchasing products from offline stores and the benefits of online stores. The subject is Academic English Skills Coursework 1, and the course code is Pre-sessional B2+. The article is relevant to students studying fashion, marketing, and consumer behavior in colleges and universities.

Topic: - The internet has prompted changes in consumer behaviour in recent years. Compare and
contrast the changing attitudes consumers have towards purchasing items in ‘bricks-and-mortar’
stores and online stores. What role do you think these two types of stores will have in the future of
fashion consumption?
Pre-sessional B2+ Coursework 1 Assessment: Source Report
Name: Class: Date:
Essay title or question:
Title: The internet has prompted changes in consumer behaviour in recent years. Compare and
contrast the changing attitudes consumers have towards purchasing items in ‘bricks-and-mortar’
stores and online stores. What role do you think these two types of stores will have in the future of
fashion consumption?
Plan for overall structure of essay:
Plan for overall structure
Introduction – context and position:
Thesis statement:
P1. Background: aim and purpose of changing attitude of consumer towards online stores
P2. Consumer need and expectation fulfilled by online stores.
P3. Challenge faces by consumer while purchasing product from offline store.
P4. Effect of bricks and motor store and online store in future fashion consumptions.
P5. Role of brick and motor store and online store in fashion consumptions.
Conclusion
Use the following referencing format for your sources:
Books / chapters of books:
Surname, I. and Surname, I. (Year) Title of the book Place of Publication: Publisher
Surname, I. (Year) ‘Chapter of the book’ In: I. Surname & I. Surname (Eds) Title of the book Place of
Publication:
Publisher pp.1 - 18
Journal articles (print/ online)
Surname, I. (Year) ‘The Title of the Article’ The Name of the Journal 1 (1), pp. 1- 18
Reports / articles online
Surname, I. (Year) ‘The Title of the Article or Report’ [Online] The Name of the Organisation or website.
Available at:
url [Last Accessed 23.07.19]
Lectures / talks
1

Surname, I. (Year) ‘The Title of the Lecture or Talk’ [Online] TED Available at: url [Last Accessed
23.07.19]
Note that you should summarise and paraphrase key information in the text in order to demonstrate that
you have understood the sources. You may use bullet points. You are not marked for your language
accuracy, but you will be penalised for copying text from the source.
Part 1: List of relevant sources
List 5 sources which will be useful in answering your essay question, and are suitable for academic use.
Make sure you order your references alphabetically, and use the format outlined on page 1.
Selvakumar, J.J. and Raghavan, N.R., 2017. Influence of lifestyle and attitude on online shopping. Asia
Pacific Journal of Research, 1(55), pp.24-30.
TRAN, V.D., 2020. The relationship among product risk, perceived satisfaction and purchase intentions for
online shopping. The Journal of Asian Finance, Economics, and Business, 7(6), pp.221-231.
HR, G. and Aithal, P.S., 2020. Impact of Store Size Reduction on Overall Store Performance–Insights from
an Experiment. International Journal of Case Studies in Business, IT, and Education (IJCSBE), 4(1),
pp.103-111.
Lintula, K., 2021. Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store.
Ryu, S., 2020. Online luxury goods with price discount or onsite luxury goods with luxury services: Role of
situation-specific thinking styles and socio-demographics. Journal of Retailing and Consumer
Services, 57, p.102253
Part 2: Relevance of sources
In part 3, you will look in detail at three of the sources you have selected and how you will use them in your
essay. Complete this part for the two other sources you have selected.
Source (Surname, YEAR) This source is relevant for my essay because…
2

HR and Aithal 2020 It helps to provide an overview of topic. This journal used to provide the
information which is related the consumer behaviour which is change as per
the time with relation with online store. It helps to provide the aspect and
perspective which is associated with behaviour of consumer related with
purchasing and also size reduction of the business which lead to create a
challenge for the offline outlet which have less impact on customer because
majorly consumer is follow the trend of online shopping which lead to create
the business.
TRAN, (2020) This help to shows the argumentation about the satisfaction of consumer
which is related with the product. As per this, they focus on the present online
store which is helpful for the number of consumer who used to select their
product and service from one place. In this, due to online store consumer
purchase their product and service as per their own which is helpful to rise
their satisfaction level and with this return policy is also create more stability
and saturation with internet store.
For your other three sources, complete the source evaluation and overview of useful points from the text in
part 3.
3

Part 3: Source 3
Type of source:
Journals
Reference: Selvakumar, J.J. and Raghavan, N.R., 2017. Influence of lifestyle and attitude on online shopping. Asia Pacific Journal of
Research, 1(55), pp.24-30.
I found this source by…
Google scholar
I have identified this source is reliable and appropriate for academic use because…
Criteria Tick all statements which apply and provide an example or evidence where required
Currency
The
timeliness
of the
information
☐The article is current
☐Research in the area has not been updated
☐My essay requires reference to older research
REASON: This help to provide the knowledge which is based on lifestyle and attitude on online shopping.
Authority
The source
of the
information
☐The authors have the appropriate level of expertise in the field
EVIDENCE: They usually conduct various type of research in this field and provide information related with online and attitude which is
change due to online shopping.
Accuracy
The
reliability
and
correctness
of the
information
☐The information has been peer-reviewed
☐The source uses academic conventions throughout
☐The arguments are supported by sound evidence
EVIDENCE: Journals provide knowledge of attitude and lifestyle influence due to online shopping which is based on academic.
Purpose
The reason
the
information
☐This source has not been commissioned by a company or organisation
☐The purpose of this source is to inform / educate
☐The information contained in this source is presented without bias
EVIDENCE: They focus on the current environment and provide knowledge which is related with online shopping.
4

exists
Use of source Note three points from the source which will be useful for your essay and how you will use them
Relevant key point from the text Supporting evidence / example/ data for the
key point
Use of source
They used to provide information which is related
with attitude and behaviour which is change due to the
online trends.
P1: The attitude and lifestyle change are
discussed with the factors and components.
P3: Some of key point elaborate about the
challenge which is minimise by using the online
store for purchasing.
P1: Background: aim and purpose of
changing attitude of consumer towards online
stores.
This information is completely related with the
benefits and changing attitude on consumer
which is trigger due the online shopping.
Effect of online shopping to the consumer attitude and
behaviour.
P2: In this, they focus on the effect of online
shopping among the people lifestyle and their
attitude.
P4: Effect of bricks and motor store and
online store in future fashion consumptions.
As per this, due to change in lifestyle and
attitude which is happen and regulated due to
online shopping store.
Change in lifestyle which is followed as per the
upgrade in the trend of shopping by using online
shopping tool and application
P5: As per enhancing the trend, it is analysing
that the consumer changes their attitude and
lifestyle that help customer to gain satisfaction.
P1: With upgrade of new trend, they follow and
used to develop new aspect of knowledge which
is regulated with online shopping
P2: Consumer need and expectation fulfilled
by online stores.
This information is useful to know benefits
which help to resolve the issue and provide the
satisfaction and need which is fulfilled by online
store.
5

Source 4
Type of source:
Article
Reference: Lintula, K., 2021. Consumer Consumption Behavior in Online Store and in Brick-and-Mortar Store
I found this source by…
Google scholar
I have identified this source is reliable and appropriate for academic use because…
Criteria Tick all statements which apply and provide an example or evidence where required
Currency ☐The article is current
6

The
timeliness
of the
information
☐Research in the area has not been updated
☐My essay requires reference to older research
REASON: The article focus on the review of research about the consumer behaviour which is associated with online store and Brick and
mortar store. s
Authority
The source
of the
information
☐The authors have the appropriate level of expertise in the field
EVIDENCE: They used to focus on the different dimension and the aspect which is well regulated and show the attitude and attribute which is
available with consumer consumption.
Accuracy
The
reliability
and
correctness
of the
information
☐The information has been peer-reviewed
☐The source uses academic conventions throughout
☐The arguments are supported by sound evidence
EVIDENCE: The information is completely peer reviewed and show the factor and reliability of need and relevance of online shopping.
Purpose
The reason
the
information
exists
☐This source has not been commissioned by a company or organisation
☐The purpose of this source is to inform / educate
☐The information contained in this source is presented without bias
EVIDENCE: It help to give the knowledge regards with online shopping and their use.
Use of source Note three points from the source which will be useful for your essay and how you will use them
Relevant key point from the text Supporting evidence / example/ data for the
key point
Use of source
Behaviour of consumer in online store. P1: It help to provide the aspect of behaviour
which is related with consumer behaviour and
their buying behaviour.
P1: Background: aim and purpose of
changing attitude of consumer towards online
stores.
This information is useful to understand the
purchasing behaviour of consumer and their
7

consumption behaviour in online store.
The factor which enhance the consumer consumption
behaviour on online store.
P2: The online shopping has a vast range of
product and service in one place which help to
provide an easy way to choose their product and
service.
P3: There are some of the other factor which
used to reduce the consumer behaviour but it is
less than the factor of consumer consumption
which enhance the online shopping.
P2: Consumer need and expectation fulfilled
by online stores.
This information is useful to explain the factor
which inhibit the use of online shopping and
configure some of the factor which is addressed
by behaviour consumer.
Role of the consumer consumption in online store. P3: As per this, there are some of the consumer
face issue with offline store. In this, they follow
role of consumption which is based on the
consumer as perceived role which is based on
customer behaviour.
P5: The role of brick and motor store and online
store is completely depending on the fashion
function which is appropriate for consumer.
P5: Role of brick and motor store and online
store in fashion consumptions
The consumer consumption behaviour is
regulated and this can lead to create the fashion
sense in upcoming future.
8

Source 5
Type of source:
Journals
Reference: Ryu, S., 2020. Online luxury goods with price discount or onsite luxury goods with luxury services: Role of situation-
specific thinking styles and socio-demographics. Journal of Retailing and Consumer Services, 57, p.102253
I found this source by…
Google scholar
I have identified this source is reliable and appropriate for academic use because…
Criteria Tick all statements which apply and provide an example or evidence where required
Currency ☐The article is current
9

The
timeliness
of the
information
☐Research in the area has not been updated
☐My essay requires reference to older research
REASON: This article state about the proper functioning and source which is related with behaviour of consumer and their role in online store
and brick and motor store.
Authority
The source
of the
information
☐The authors have the appropriate level of expertise in the field
EVIDENCE: The article used to configure the various research which is conducted in this kind of topic which show that author have relevant
knowledge regarding with article.
Accuracy
The
reliability
and
correctness
of the
information
☐The information has been peer-reviewed
☐The source uses academic conventions throughout
☐The arguments are supported by sound evidence
EVIDENCE: Evaluation and analysis is being taken which share the information related with basic visibility and accurate reliability of data.
Purpose
The reason
the
information
exists
☐This source has not been commissioned by a company or organisation
☐The purpose of this source is to inform / educate
☐The information contained in this source is presented without bias
EVIDENCE: They used to provide the knowledge about behaviour of consumer consumption and fashion consumption which is drive by
online and brick and motor store.
Use of source Note three points from the source which will be useful for your essay and how you will use them
Relevant key point from the text Supporting evidence / example/ data for the
key point
Use of source
Role of thinking in the sets of good and service
which is based on online and brick and motor
store.
P1: The thinking which is associated with the
support of consumer behaviour which is based
on various function which show suitability to
understand the concept of consumer compassion
increase in online store which dimensional
P2: Consumer need and expectation fulfilled
by online stores
There are various set of product and service
which is utilised by consumer as per their
requirement. In this, they focus on the online
10

behaviour based on diabolical attitude to follow
trend and purchase best one.
P2: As per this, they are focus on the online
shopping so the attribute and attitude are
completely change and concentrate on the
upcoming trend and follow fashion sense.
store to fulfil their need and wants
The factor of discount which enhance the
consumer consumption behaviour and show the
impact of online and brick and motor store.
P4: They show effect which help to enhance the
use of online store by follow the trend which
help to boost the future aspect for future
consumption.
P2: Consumer need and expectation fulfilled
by online stores
Role of situational specific and socio demographic
on online store.
P3: The online store and brick and motor store
are based on the various situational and
demographic region which encounter the new
trend for fashion trend.
P5: Role of brick and motor store and online
store in fashion consumptions
11

12

Part 4 Bullet point key conclusions you have drawn from your reading of the five sources
Conclusions drawn from your reading
 As per the above discussion, it is determined that the new trend of fashion consumption is based on online store and brick and motor store. The online
store has capability to influence other for the fashion utilisation.
 Moreover, they must focus on the effect and change in consumer consumption behaviour which is associated with the present trend of digital use such
as online store.
 However, these trend completely change the psychological aspect of individual for shopping and purchasing of product and services.
 Therefore, for the fashion and other, consumer used to purchase product from the online store.
13

14

How CW 1 is marked
Mark Source Selection
a) Number and credibility
of sources
b) Relevance of sources to
title
Source Evaluation and Use
of Sources
a) Evaluation of sources
b) Use of sources
Processing text
a) Identification of key relevant points in
the text.
b) Identification of relevant supporting
evidence provided in the text.
Research and Understanding
a) Evidence of ability to research
b) Evidence of subject knowledge
8 – 10
Distinctio
n
a) All five sources included
are reliable and appropriate
for academic purposes.
b) Relevance of all texts to
the research topic and title
is made explicit and is
clear.
a) Clear and sound evaluation
of the reliability of all sources
provided.
b) Clear indication of how all
sources will be used in the
essay; sources appropriate to
support points outlined in
essay plan.
a) Demonstrates ability to identify
relevant main lines of argument in all
three academic texts.
b) Produces effective notes on relevant
supporting ideas and details.
a) Clear evidence of ability to find
relevant and reliable sources
demonstrated; effective search
methods used and fully outlined.
b) Demonstrates thorough
understanding and coverage of the
relevant material and issues.
6 – 7
Merit
a) Reliable sources selected
overall; one source may be
of lower quality.
b) The relevance of the
texts to the research topic
and title is made clear.
a) Sound evaluation of the
reliability of sources;
reasoning and detail may be
clearer for some sources than
others.
b) Clear indication of how
most of the sources will be
used in the essay; sources
appropriate to support points.
a) Demonstrates ability to identify
relevant main lines of argument in
academic texts with the majority of points
selected.
b) Provides mostly clear supporting
information relevant to the main points in
a text.
a) Evidence of ability to find
relevant and reliable sources
demonstrated; effective search
methods used and outlined.
b) Demonstrates good
understanding and coverage of the
relevant material and issues.
4 – 5
Pass
a) Acceptable sources
selected; two sources may
be of lower quality / lack
currency.
b) Texts are relevant to the
research topic and title,
though link may be less
clear in places.
a) Evaluation of the reliability
of the sources present, but
provides minimal detail which
is weak, faulty or repetitive in
some areas.
b) Indication of how sources
will be used in the essay is
generally clear, but may lack
detail or relevance in places.
a) Demonstrates some ability to identify
main lines of argument in an academic
text; a number of points are less clear
and/or less relevant than others. May lack
detail.
b) Distinguishes supporting details from
main points although some supporting
evidence may be less clear or relevant.
a) Some evidence of ability to find
relevant and reliable sources
demonstrated; more than one search
method has been used.
b) Demonstrates general
knowledge and coverage of some
areas but need development.
2 – 3
Below
pass
a) Predominantly poor
and/or inappropriate
material selected with
selection appearing to be
a) Weak / faulty evaluation of
the reliability of the sources.
b) Largely unclear how
sources will be used to support
a) Demonstrates limited ability to identify
main lines of argument in an academic
text; main points are missing, unclear,
repetitive or lifted.
a) Lacking evidence of ability to
find relevant and reliable source;
search method is unclear,
inappropriate or repetitive.

random.
b) Texts are only generally
linked to the topic; the
relevance to the title is
unclear.
points in the research essay. b) Attempt to provide supporting
information for main points, but largely
unclear or repetitive; points are lifted
from texts.
b) Demonstrates little or confused
understanding of content; student
has simply lifted text and / or has
only covered one aspect of the title.
0 – 1
Fail
a) Poor and/or
inappropriate
literature/material selected;
required number of sources
not included.
b) Texts are unconnected –
no obvious focus for the
reading.
a) No attempt to evaluate the
reliability of sources.
b) Unclear why sources have
been selected, and how they
will be used in the essay.
a) Does not demonstrate the ability to
identify main ideas from an academic text
– either academic texts are not used,
points are unclear, or are completely
lifted.
b) No attempt to provide supporting
information; information is missing,
irrelevant or inappropriate.
a) No evidence of ability to find
relevant and reliable sources
demonstrated.
b) Demonstrates no discernible
knowledge or understanding.
Score Conversion
Raw score 40 39 38 37 36 35 34 33 32 31 30 29 28 27 26 25 24 23
Mark 100
%
98% 95% 93% 90% 88% 85% 83% 80% 78% 75% 73% 70% 68% 65% 63% 60% 58%
Raw Score 22 21 20 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 <4
Mark 55% 53% 50% 48% 45% 43% 40% 38% 35% 33% 30% 28% 25% 23% 20% 18% 15% 13% 0
You are awarded the top mark for the band if both criteria is met, the lower mark if one criterion is met or if the quality is variable. Where you are awarded
non-adjacent bands for the two points of one criteria (eg. Distinction for criteria a), Pass for criteria b) , the mid-point score is awarded. Note that the mark for
Processing Text and Understanding is capped at 3 if the majority of points are lifted from the text. Your mark may be capped for either main points, supporting
evidence, or both. Your score will automatically be capped for Understanding if you lift points, as you have not demonstrated you have understood what you
have read.