The Changing Face of Retail Sector: A Study on Tesco

Business research project
on “The changing face of
retail sector”
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Table of Contents
Chapter 1: Introduction and terms of references ............................................................................3
Research Rationale.................................................................................................................3
Research questions.................................................................................................................3
Research aim..........................................................................................................................3
Research Objectives...............................................................................................................3
Scope of the study..................................................................................................................4
Chapter 2: Preliminary Literature review........................................................................................4
Chapter 3: Methodology..................................................................................................................6
Research methodology...........................................................................................................6
Sampling.................................................................................................................................7
Data collection methods.........................................................................................................7
Data analysis methods............................................................................................................8
Ethical considerations.............................................................................................................8
Research Limitations..............................................................................................................8
Timeline...........................................................................................................................................9
References.....................................................................................................................................11
Ethical Review form......................................................................................................................13
Ethical Review Form: Part 1................................................................................................13
Ethical Review Form: Part 2................................................................................................14
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Chapter 1: Introduction and terms of references
Research Rationale
The main reason for choosing this research is to examine the concept of retail sectors and
its impact on the UK market. It further relates to the challenges which pre-existing company
faced while competing with the new entrants who give high discount to grab market share. This
research is helpful in extending the market area in retail industry and provide the wide range of
effective growth in UK market. It is effective and helpful for addressing issues and provide wide
range of applicability in supermarkets (Batat, 2019). On the other hand, researcher is able to gain
personal and professional development which will be more effective and helpful for addressing
wide range of information and gain more effective approach in an efficient manner. In the
relation to personal context, researcher is able to enhance their market data attribute,
communication skills, research aptitude and public speaking. All of these are effective and
helpful for managing and addressing issues and solve on the perspective of future growth.
Research questions
 What is the nature of retail sectors in The UK market?
 What are the major challenges faced by major supermarkets Like Tesco from the new
entrants?
 What are the major strategies used by Tesco to gain their position in market and attract
customers?
Research aim
“To analysis the challenges faced by the major supermarkets in UK from
new entrants. A study Tesco.”
Research Objectives
 To understand the overview of retail sectors in The UK market.
 To determine the major challenges faced by major supermarkets Like Tesco from the
new entrants.
 To evaluate major strategies used by Tesco company to gain their position in market and
attract customers.
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Scope of the study
This research study include the behaviour of primary and secondary data sources which
will be effective for gaining conceptual background and information. These would be more
efficient and appropriate to provide working and manage suitable sector growth in addressing the
challenges in an appropriate ways. It will be helpful for managing data and collect primary and
secondary source of information in an efficient ways (Burhan and et.al., 2021). This study
include appropriate methodology for completing research and gain higher growth in analysing
and conducting market research on retail sectors. Whereas, researcher is not able to manage data
in research for conducting large scale primary and secondary data. Due to lack of time and
limited resources, investigator does not include the vast topic or conduct large scale research.
Chapter 2: Preliminary Literature review
What is the nature of retail sectors in The UK market?
According to the perspective of Smith (2021), retail industry is defined as the businesses
involved in selling of goods and services for personal consumption. It include shops,
supermarkets, stalls, department stores. Here, retailers sell all items of personal consumption to
satisfy the need of consumers. The retailers of UK are having more than 3,00,000 separate
businesses. It is relevant for UK economy as it provides livelihood to approx 3 million people
which represents around 8% of UK employment. The retailers has variety of roles to perform,
ranging from serving customers on daily basis to influencing people and making strategic
decisions (Clarke, 2018). There are various sectors which a retailer can choose as per the area of
interest such as fashion, food, entertainment, health and beauty, technology, general merchandise
and so on. The four biggest retailers in UK are TESCO, SAINSBURY, ASDA and Morrisons.
These businesses are dominating the entire retailing industry of UK. There is no requirement of
any degrees to enter in this market, although having a degree will significantly improve the
chances of expansion of the business. To beat the competition in the market place businessman
need to have certain skills such as commercial awareness, means what all products and services
are currently in demand. Having a sound brand or product knowledge will be an added
advantage which will help to enhance the business. There is need to have passion for retailing
and the ability to come up with the innovative and creative ideas. Other than this, good
leadership skills, numerical and customer service skills will help to attract a large number of
customers (da Veiga, and et. al., 2017). So, all these skills will upgrade the chances of business
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