The Changing Media Environment: Impact on Australian Gen Y's Shopping Behaviour

Name:
Case study 2: The changing media environment
University: Lucie Ozanne, University of
Canterbury

Table of Contents
Introduction..........................................................................................
............................ 3
The way, the Internet has changed Australian Gen Y’s shopping
behaviour........... 5
Examples for illustrating the
discussion.........................................................................6
Challenges and opportunities that are posed to marketers by this
changing media
environment..........................................................................................
............................7
Conclusion.............................................................................................

Introduction
● Here, discussion shall be carried out regarding the Generation Y of Australia and keep
trail of their buying behaviour and subtle changes in them.
● Examples related to the discussion shall be given to support the discussion.
● It shall also explain the challenges and opportunities that are posed to marketers by
this changing media environment.