This chapter provides a detailed explanation of where and how to collect data. Additionally, it describes how to evaluate and define samples, dependent variables, and independent variables. Additionally, this discusses the process of data collecting, the measurement used in the research, operationalization, and hypotheses. This chapter covers the approach and methodology utilised in gathering enough data and information from the data sources, as well as the stages and processes involved in converting that data and information into managerial information to support results and guide decision-making.