Customer Behaviour and Selection Criteria on Alternative Taxi Service in Karachi
4 Pages1390 Words396 Views
Added on 2021-05-29
About This Document
This research explores the consumer behaviour toward alternative taxi in Karachi by finding insight on what consumer think and why they choose to use alternative taxi service instead of traditional taxi. The study aims to understand the customer behaviour in terms of service quality, frequency of using, period of using, purpose of using, and to determine selection criteria on choosing alternative taxi service and the most important factor those customers concerned. The findings of this research indicate the major factors that affect the satisfaction of customers in the sector and suggest improvements.
Customer Behaviour and Selection Criteria on Alternative Taxi Service in Karachi
Added on 2021-05-29
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