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Chapter 1: Website Design Principles, Standards and Guidelines

Added on - 22 Jan 2022

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Chapter1:WebsiteDesign Principles,Standardsand Guidelines
1.Principlesof GoodWebsiteDesign
a.Simpleis thebest
Theover-designedwebsitemaynotwork.Puttingtoomanyelementsonthepagemayleadto
distractingvisitors from the main purpose of your website. Simplicity always works in an effective
web page design.Clean and fresh design of your website not only makes the website appealing
but also help user to navigatefrom one page to another seamlessly. Loading a website having
design features which do not serve thepurposemaybefrustrating.Keepyourdesignassimple
aspossiblesothatthevisitorscanfeeliteasy-to-useandcan findtheir ways easily.
b.Consistency
Consistencyinwebsitedesignmatteralot.Giveyourattentiontomatchdesignelements
throughouteachof the pages. It can be understood that your fonts, sizes, headings, sub-
headings, and button styles must bethe same throughout the website. Plan everything. Finalise
the fonts and the right colours for your texts,buttons etc, and stick to them throughout the
development.CSS(CascadingStyleSheets)wouldcomeinhandytokeepthecomplete
informationaboutdesignstyles and elements.
c.Typography&Readability
No matter how good your design is text still rules the website as it provides users with the
desiredinformation. Since search engine crawlers are very much familiar with this data, it
becomes an integral partof SEO activities. You should keep your typography visually appealing
and readable for visitors, along withtrickyuse of keywords, meta-data,and other SEO-sensitive
elements.
Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica
etc. can beusedforthebodytexts.Makepropercombinationsoftypefacesforeverydesign
elementssuchasheadlines,bodytexts,buttons etc.
d.MobileCompatibility
Keeping in mind the ever-growing usage of smartphones, tablets and phablets, web design
must beeffectiveforvariousscreens.Ifyourwebsitedesigndoesn’tsupportallscreensizes,the
chanceisthatyou’lllose the battle to your competitors. There are several web design studios or
service points from where youcanturn yourdesktopdesign intoaresponsiveand adaptiveone
forallscreensizes.
e.ColourPaletteand Imagery
A perfect colour combination attracts users while a poor combination can lead to distraction.
Thisnecessitatesyoutopickaperfectcolourpaletteforyourwebsitewhichcancreateapleasing
atmosphere,thusleaving a good impact on visitors. Enhance users experience by selecting a
complementary colour palette togive a balanced-look to your website design. Remember to white
space use as it avoids your website fromvisual clutter and mess. Also avoid using too many
colours. 3 or 4 tones for the whole websites are ample togiveappealingand clear design.
Sameisthecasewithimages.Don’tusemultiplevibrantimages
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