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Chapter 1: Website Design Principles, Standards and Guidelines

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Added on  2022-01-22

Chapter 1: Website Design Principles, Standards and Guidelines

   Added on 2022-01-22

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Chapter 1: Website Design Principles, Standards and Guidelines
1. Principles of Good Website Design
a. Simple is the best
The over-designed website may not work. Putting too many elements on the page may lead to
distracting visitors from the main purpose of your website. Simplicity always works in an effective
web page design. Clean and fresh design of your website not only makes the website appealing
but also help user to navigate from one page to another seamlessly. Loading a website having
design features which do not serve the purpose may be frustrating. Keep your design as simple
as possible so that the visitors can feel it easy-to-use and can find their ways easily.
b. Consistency
Consistency in website design matter a lot. Give your attention to match design elements
throughout each of the pages. It can be understood that your fonts, sizes, headings, sub-
headings, and button styles must be the same throughout the website. Plan everything. Finalise
the fonts and the right colours for your texts, buttons etc, and stick to them throughout the
development. CSS (Cascading Style Sheets) would come in handy to keep the complete
information about design styles and elements.
c. Typography & Readability
No matter how good your design is text still rules the website as it provides users with the
desired information. Since search engine crawlers are very much familiar with this data, it
becomes an integral part of SEO activities. You should keep your typography visually appealing
and readable for visitors, along with tricky use of keywords, meta-data, and other SEO-sensitive
elements.
Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica
etc. can be used for the body texts. Make proper combinations of typefaces for every design
elements such as headlines, body texts, buttons etc.
d. Mobile Compatibility
Keeping in mind the ever-growing usage of smartphones, tablets and phablets, web design
must be effective for various screens. If your website design doesn’t support all screen sizes, the
chance is that you’ll lose the battle to your competitors. There are several web design studios or
service points from where you can turn your desktop design into a responsive and adaptive one
for all screen sizes.
e. Colour Palette and Imagery
A perfect colour combination attracts users while a poor combination can lead to distraction.
This necessitates you to pick a perfect colour palette for your website which can create a pleasing
atmosphere, thus leaving a good impact on visitors. Enhance users experience by selecting a
complementary colour palette to give a balanced-look to your website design. Remember to white
space use as it avoids your website from visual clutter and mess. Also avoid using too many
colours. 3 or 4 tones for the whole websites are ample to give appealing and clear design.
Chapter 1: Website Design Principles, Standards and Guidelines_1
Same is the case with images. Don’t use multiple vibrant images
Chapter 1: Website Design Principles, Standards and Guidelines_2

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