Chapter 1: Website Design Principles, Standards and Guidelines
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Added on 2022-01-22
Chapter 1: Website Design Principles, Standards and Guidelines
Added on 2022-01-22
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Chapter1:WebsiteDesign Principles,Standardsand Guidelines 1.Principlesof GoodWebsiteDesign a.Simpleis thebest Theover-designedwebsitemaynotwork.Puttingtoomanyelementsonthepagemayleadto distractingvisitors from the main purpose of your website. Simplicity always works in an effective web page design.Clean and fresh design of your website not only makes the website appealing but also help user to navigatefrom one page to another seamlessly. Loading a website having design features which do not serve thepurposemaybefrustrating.Keepyourdesignassimple aspossiblesothatthevisitorscanfeeliteasy-to-useandcan findtheir ways easily. b.Consistency Consistencyinwebsitedesignmatteralot.Giveyourattentiontomatchdesignelements throughouteachof the pages. It can be understood that your fonts, sizes, headings, sub- headings, and button styles must bethe same throughout the website. Plan everything. Finalise the fonts and the right colours for your texts,buttons etc, and stick to them throughout the development.CSS(CascadingStyleSheets)wouldcomeinhandytokeepthecomplete informationaboutdesignstyles and elements. c.Typography&Readability No matter how good your design is text still rules the website as it provides users with the desiredinformation. Since search engine crawlers are very much familiar with this data, it becomes an integral partof SEO activities. You should keep your typography visually appealing and readable for visitors, along withtrickyuse of keywords, meta-data,and other SEO-sensitive elements. Consider using fonts that are easier to read. The modern sans-serif fonts as Arial, Helvetica etc. can beusedforthebodytexts.Makepropercombinationsoftypefacesforeverydesign elementssuchasheadlines,bodytexts,buttons etc. d.MobileCompatibility Keeping in mind the ever-growing usage of smartphones, tablets and phablets, web design must beeffectiveforvariousscreens.Ifyourwebsitedesigndoesn’tsupportallscreensizes,the chanceisthatyou’lllose the battle to your competitors. There are several web design studios or service points from where youcanturn yourdesktopdesign intoaresponsiveand adaptiveone forallscreensizes. e.ColourPaletteand Imagery A perfect colour combination attracts users while a poor combination can lead to distraction. Thisnecessitatesyoutopickaperfectcolourpaletteforyourwebsitewhichcancreateapleasing atmosphere,thusleaving a good impact on visitors. Enhance users experience by selecting a complementary colour palette togive a balanced-look to your website design. Remember to white space use as it avoids your website fromvisual clutter and mess. Also avoid using too many colours. 3 or 4 tones for the whole websites are ample togiveappealingand clear design.