Chapter 3: Research Methodology | Report

Running head: THIRD CHAPTER
THIRD CHAPTER
Name of the Student
Name of the University
Author Note

THIRD CHAPTER
Chapter 3: Research Methodology
Introduction
The research methodology forms a critical chapter which lays down the associated
research methods which have been applied for the study (Kumar 2019). In addition to this, the
research methodology also outlines how the objectives of the study shall be attained and
achieved. In association with this, the given research methodology will lay down the research
philosophy, research design, methodological choice strategies and data collection as well as the
analysis tools.
3.1 Research philosophy
The research philosophy can be stated to be the set of assumptions which are usually
undertaken by the author of the study in order to gain an understanding of the overall manner in
which the study will be proceeded with (Ledford and Gast 2018). The research philosophy as
selected for the given study can be mentioned to be the Interpretivist Philosophy. In this kind of a
philosophy the description of the problems will be undertaken which will be followed by
Interpretation of the probable results.
3.2 Research design
The research design can be understood to be the overall format as followed for the study.
As this study intends to find the manner in which the Quality of the Hotel can be improved upon
for Maximization Guest Satisfaction, the descriptive research design has been adopted. This shall
assist in describing the research problem at length.
3.3 Methodological choice

THIRD CHAPTER
The methodological choice can be referred to as the medium using which the research for
the study is generally undertaken (Flick 2015). The focus of the research lies to understand the
manner in which maximum satisfaction can be attained; the Mono method has been adopted
whereby the Qualitative method of data analysis has been undertaken for the study.
3.4 Research strategies
The research strategies can be adequately described to be the overall plans which are
undertaken to proceed with the research work (Taherdoost 2016). As this study intends to
understand the manner in which the hotels can maximize the service quality, the appropriate
research strategy has been taken to be as the Primary Qualitative analysis. This research aims to
understand how the different departments of the hotel will be able to improve for the customers,
hence, the Primary method of data collection can be undertaken for the research whereby, the
Interview has been used as aa means for the data collection and the Qualitative means of
Thematic analysis has been chosen for the examination.
3.5 Time Horizon
Activity Months
W1 W2 W3 W4 W5 W6 W7
Finalizing the questions to be asked 
Deciding upon the number of
interviewees
 
Formatting the questionnaire 