Information Technology Assignment | Data Analysis

Added on - 19 Sep 2019

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CHAPTER 4: DATA ANALYSISIntroductionData analysis is the process to revise the information for reaching the conclusion to a certainproblem. The data analysis is effective for structuring the findings of the research. The dataanalysis is also effective to break large problems into several smaller parts (Silverman, 2016). Inother words, the researchers use data analysis for gaining meaningful insight of the huge dataset. In the current research, the data collected by researcher is analyzed using thematicanalysis. The thematic analysis is a method widely used in the qualitative research (Braun &Clarke, 2016). The thematic analysis gives importance on examining the themes within theresearch. The thematic analysis is based on organizing the data. The thematic analysis isimportant for identifying the relationships between different themes within the research topic(Nowell et al., 2017). This current chapter deals with identification and analysis of themeswithin the data collected by the researcher through survey among a few agricultural SMEscompanies in Nigeria.Presentation of DataThe representatives of these few agricultural businesses in Nigeria were surveyed using theopen-ended questions. Use of open-ended questions is effective to encourage the respondentsfor sharing their views freely. In this section, the views of the respondents are collected andthose are presented theme-wise.
ThemesDescriptionFrequencyYears of operation of thebusinessMost of the agriculturalbusinesses in Nigeria areoperating in the market forlong time. The data collectedfrom the respondents isindicating that most of theorganizations are operatingin the local market for aboutthan 10 years.Most of these businesses areoperating in the local marketfor about 10 years while afew of these businesses areoperating for lesser years.Profitability in local marketThe representatives of theagricultural SMEs in Nigeriaindicated that the localagricultural market is highlycompetitive in nature. So,remaining profitable in themarket is difficult for theorganization. The businessesalways need to analyzestrategies of the competitorsto earn more profit. Themajority of the respondentsmentioned that thebusinesses are still profitablebut earning more profit forthe organization is beingdifficult. But a few businesseshave stated that theorganization is struggling toremain profitable. In all thecases, the businessrepresentatives have
businesses also need toidentify new strategies forattracting and retaining thecustomers and also to remainprofitable.mentioned the highcompetition in the localmarket as a key reasonbehind the less profitability.Internationalization ofagricultural businessesThe respondents considerthat entering theinternational market canbenefit the business to findout new ways of increasingthe profit. There are manyorganizations in the localagricultural market ofNigeria. So, finding new waysto increase the profit in thiscountry is difficult. However,in the international market,there are many untappedcustomer groups whom theNigerian businesses canserve.Most of the respondentshave considered that theinternationalization can be aneffective way to enhanceprofitability of thebusinesses.Potential to internationalizeThe respondents havementioned that the NigerianMost of the businessrepresentatives in Nigeria
businessescaninternationalize. However,the businesses have notrealized the full potential tointernationalize. Theagricultural businessesoperate in a successfully inthe local market and theymeet the local standards. Inorder to do businesses in theinternational market, theorganizations requireacquiring new capacity tomeet the different types ofneeds of internationalcustomers. The businessesalso need to find outinnovative ways for meetingthe requirements ofinternational customers. Thebusinesses require havingadequate infrastructure tohave considered that theorganizations have fullpotential to internationalize.However, the businessrepresentatives havementioned that theorganizations still not havethe full potential to servecustomers in theinternational market. Severalof the respondents havementioned that thebusinessesrequiredeveloping adequateinfrastructure for improvingthe quality of products andservices and be compatiblewith the internationalstandards. The respondentshave stated that the localbusinesses need to gain moreknowledge on the needs and
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